When they said change is a constant, they must have been referring to the ever-evolving universe of B2B Inbound Marketing. In the world of digital marketing, knowledge is what matters and what truly accords power.
You need to think on your feet and keep up with the fast-paced changes and trends that keep altering the marketing scenario almost every day. Emerging technologies need to be tracked and catered to if you want to keep abreast of all the transformations happening in this landscape. According to a recent study, 88% of the world’s Inbound Marketing thought leaders can be found on Twitter. So, following social media channels to know just a bit more wouldn’t exactly be a bad proposition.
But more than that, you can’t just follow anybody to gain a competitive edge. You need to know who’s the cream of the crop, AKA an Inbound Marketing Leader. Just don’t blindly follow anyone who claims to know it all. There are overtly successful entrepreneurs, and then there are zillions of people who claim to know social media strategies. There are writers, and there are specialists who have a perspective that’s completely unheard of.
As marketers, you need help from all these industry experts and content marketing leaders to keep up with the changing times. These leaders can also help you make sense of it all – the jargon, the positives as well the pitfalls.
Are you confused? Just read on, and you’ll know who to follow and how to improve your digital marketing services.
We present to you six of the Inbound Marketing gurus we think make the cut. Maybe paying attention to these will take you where you want to be sooner rather than later.
Simon Sinek, @simonsinek
When he talks, 21 million people listen! Wildly famous for his discovery of the golden circle, he has also given an all new meaning to “Why”. He inspires leaders to motivate their teams, and has been described as a visionary thinker. If you want to know “Why” for yourself, and motivate your employees by helping them build a formidable team that performs cohesively and delivers quality, Simon is the one you’re looking for.
The co-founder of Orbit Media Studios, Andy revels in web design and content marketing. His Twitter posts are toasted by all who need help with the ever-changing demands of digital marketing. Unique and without any unnecessary clutter, his posts have vital information and details about how you can succeed online. Andy is also an environmentalist who is completely devoted to the cause. He’s also a well-known figure at marketing conferences where he speaks his heart out and floors many.
Rand Fishkin, @randfish
The co-founder of SEOMoz, Rand has helped his company become one of the most well-known SEO service providers in today’s day and age. The initial success and acceptance from industry stalwarts led Fishkin to rename SEOmoz to Moz after turning it into a fully-fledged company. His unfettered passion shows in his writing, and the blogs that bear his name have become gospel for marketers who wish to remain competitive and maintain a growing mindset. His Whiteboard Friday series provides pearls of wisdom to a large spectrum of the audience. Moz is a name to reckon with for businesses who require online marketing tools. However, while Rand is no longer the CEO of Moz, he still remains a cult figure in the industry who shares a lot of information on his social media channels that benefit a huge populace.
Ann Handley, @MarketingProfs
The author of the best-selling book ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has what it takes to completely wow audiences – irrespective of their age. One of the top 20 women bloggers as named by ForbesWoman, Ann was given the distinguished title as one of the most influential women in social media. Handley’s professional approach to content marketing has given the world some very engrossing and engaging content. The Chief Content Officer for MarketingProfs, Ann is not only a LinkedIn influencer but also a speaker par excellence.
A bestselling author, a keynote speaker, an expert in his field, Avinash has a resume that can impress the most accomplished people. Google’s own Digital Marketing Evangelist, Kaushik is also the co-founder of Market Motive Inc. He wants to simplify complex things when it comes to data analytics. He writes well, and writes to the point. His succinct writing has provided a lot of advice to his followers. His renowned blogs carry some wonderful and revelatory posts.
Seth Godin, @ThisIsSethsBlog
Not someone who would kill to get a massive following, Godin is the author of one of the most revered and adored marketing blogs. Having written 18 best-selling books, Seth chooses to be found out virally. He is also the founder of Yoyodyne and Squidoo. If you wish to make a mark as an entrepreneur, Godin is someone you can’t afford to miss. He loves to provide his opinions about marketing, entrepreneurship and leadership.
Apart from the top 6 marketing leaders we just shared with you, here’s a list of various sources you could use for your content curation needs.
1. Business2Community (B2C)
One of the most reliable and topmost sources for content curation needs, B2C caters to a plethora of marketing-related topics.
The brainchild of Rand Fishkin of Moz and Dharmesh Shah from HubSpot, Inbound.org has some stringent rules and procedures in place that lets users submit nothing but the best content pieces they come across.
3. HubSpot’s Inbound Internet Marketing Blog
Truly the main authority when it comes to Inbound Marketing, HubSpot offers great content for free. A lot of marketers use the pieces that are available to make the most of digital marketing.
4. Social Media Examiner
At the forefront ever since the beginning of digital marketing, Social Media Examiner is a rich source of case studies, subject matter expert interviews, how-to modules and much more.
5. Social Media Today
From housing a collection of various authors who contribute to the topic, as well as writers who know much more than others about the field, Social Media Today is a wonderful place to know what’s trending and what’s faded away.
6. The Content Marketeer
A driving force in the content marketing space, The Content Marketeer is following and reporting all the content related to the digital marketing revolution. It talks about various aspects and fabulously reports about the people out there in the field.