Time Lapse photography has always been the best way of recording slow changes. As a result, not only they are a treat to the eye giving us a feel for details and appreciate the gradual changes in time which culminate towards an entirely new scene, they also teach us the age old lesson of ‘Time and Tide wait for none’ more profoundly, than we would care to image.
Time lapse photography, like any other photography is a skill, which basically involves taking a shot of a fixed location or otherwise, after every set duration of time, which when put together, gives a sense of events over a large period of time in a short video. Wikipedia defines Time Lapse photography as, “Time-lapse photography is a technique whereby the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence. When played at normal speed, time appears to be moving faster and thus lapsing. For example, an image of a scene may be captured once every second, then played back at 30 frames per second; the result is an apparent 30x times speed increase. Time-lapse photography can be considered the opposite of high-speed photography or slow motion.”
With modern gadgets such as the iPhone 6 or the HTC M8 including a Time Lapse functionality by default and apps such as HyperLapse becoming a mainstay, it opens a whole new avenue for brands as well as casual users to use this incredible effect of photography in creating engaging and visually appealing content. As the leading digital marketing companies in the world, we are taking time lapse content seriously.
There have been several examples of time lapse videos in the past, but until recently, they were all a work of an SLR or a DSLR camera. So, what have the users who have been shooting using apps like Hyperlapse or even the default iPhone app achieved? Here are seven, time lapse videos that would totally take your breath away.
1) The Melting Ice Cream by Ben & Jerry’s
Nobody likes their ice cream melting, but that is exactly what the post captures, the pain and the agony of the same giving away a brilliant message on global warming.
2) The Sun Goes Down
Just another shot of the sunset A video posted by Derek Muico (@nintendroid) on
We have all visualised that perfect sunset with our loved ones, but does it really get any better or more scenic than this? Do watch out for the beautiful cloud capture too.
3) The busy New York Streets
There is a certain romance that comes with New York, maybe its the whole perception of Life in a fast lane. Check out the magic of New York Streets at the fall of the night.
4) Ants at Work
Creating with #hyperlapse is going to be a lot of fun. Well played @instagram #ants A video posted by Jake Hiller (@jmayerhiller) on
We have all been given the lesson of learning to work as hard as ants, yet how many of us have actually seen something like that? Here it is in a beautifully captured Hyperlapse.
5) The Take off from Miami
#Hyperlapse take off! A video posted by K a r e n C o m a s (@karen) on
Taking off in an airplane at a busy airport like Miami can be a long drawn task, yet it is captured stunningly in this hyperlapse, that gives you a quick snapshot of the city’s skyline too.
6) Oreo Delivered
A classic example of how a brand can use Hyperlapse application to generate video content that is eye pleasing, engaging and contextually relevant.
7) The Melbourne Ride
Here is a unique view of Melbourne from the eyes of a cyclist, just the sort of journey, we all would love to take upon.
Which of the above hyperlapse videos is your favorite? Do let us know in the section below or comment on the social media post where the article goes up.