Aditi Jain, Author at #ARM Worldwide

CMO’s Guide to Deploying the Best Marketing Automation Tool


CMO’s Guide to Deploying the Best Marketing Automation Tool

Marketing automation tools are the talk of the town. From offering the marketing team significant resources which saves time to providing tools that streamline marketing efforts, automation tools have become the necessity for every marketing team. Any B2C or B2B company realises how even the most basic marketing tasks can take a toll on marketing

5 Inevitable Inbound Marketing Strategies for Every Entrepreneur


5 Inevitable Inbound Marketing Strategies for Every Entrepreneur

Cheap, efficient and accessible – inbound marketing strategies are all that and more. Inbound marketing puts a stronger emphasis on creating quality content that pulls an audience towards your firm and its services. By ensuring that the content you publish aligns with your customer’s interests, you attract traffic that you can convert into customers over

Why SEO is Important for Manufacturing Companies


Why SEO is Important for Manufacturing Companies

There are hundreds of thousands of businesses on the web which manufacture all kinds of goods, and all of them are fighting for prominence within every industry imaginable; be it offline or online. From hyper-niche goods aimed at the most important customers to mass markets goods and business-to-business products; everyone wants to rank well in

This Week in Digital – The Rising Importance of Inbound Marketing for SMEs & Startups, ‘Snap Publisher’ released by Snapchat, Amazon releases ‘Amazon Spark,’ and Google’s new #OnGoogleMaps ad campaign


This Week in Digital – The Rising Importance of Inbound Marketing for SMEs & Startups, ‘Snap Publisher’ released by Snapchat, Amazon releases ‘Amazon Spark,’ and Google’s new #OnGoogleMaps ad campaign

Another week, another round of digital trends and news. Here are the major developments in the digital world that have happened this week: #1. Inbound Marketing – a boon for SMEs and Startups – Ritesh Singh, MD #ARM Worldwide   Marketers are finally realizing the importance of Inbound Marketing. Empowers potential customers by creating content

Buying A Marketing Automation Platform: 3 Key Differences Between HubSpot and Pardot


Buying A Marketing Automation Platform: 3 Key Differences Between HubSpot and Pardot

Marketing automation platform has quickly become the support system of many a company’s primary customer relationship management solutions since it complements and integrates with customer relationship management. Unlike the industry for enterprise CRM – in which there is a wide diversity of opinions about the perceived value of various marketing software solutions – the market

How Much Should B2B Companies invest in Digital Marketing [2017-2020]


How Much Should B2B Companies invest in Digital Marketing [2017-2020]

A report from Forrester Research demonstrates how companies are allocating marketing funds between offline and online campaigns. The report perfectly answers the question of how much of a company’s marketing budget should be allocated to digital channels. In the same breath, it also answers the question as to which online or digital channels will bring

7 Tried & Tested Inbound Marketing Strategies for SaaS Companies


7 Tried & Tested Inbound Marketing Strategies for SaaS Companies

With internet taking over companies’ operations, Software as a Service (SaaS) companies are witnessing a tremendous demand growth. This requirement has to be fulfilled by quintessential services to the customer’s needs. If you are a SaaS company or a client or here just because your internet wanted you to have an insight on SaaS, then

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