Buying A Marketing Automation Platform: 3 Key Differences Between HubSpot and Pardot


Buying A Marketing Automation Platform: 3 Key Differences Between HubSpot and Pardot

Marketing automation platform has quickly become the support system of many a company’s primary customer relationship management solutions since it complements and integrates with customer relationship management. Unlike the industry for enterprise CRM – in which there is a wide diversity of opinions about the perceived value of various marketing software solutions – the market

How Much Should B2B Companies invest in Digital Marketing [2017-2020]


How Much Should B2B Companies invest in Digital Marketing [2017-2020]

A report from Forrester Research demonstrates how companies are allocating marketing funds between offline and online campaigns. The report perfectly answers the question of how much of a company’s marketing budget should be allocated to digital channels. In the same breath, it also answers the question as to which online or digital channels will bring

7 Tried & Tested Inbound Marketing Strategies for SaaS Companies


7 Tried & Tested Inbound Marketing Strategies for SaaS Companies

With internet taking over companies’ operations, Software as a Service (SaaS) companies are witnessing a tremendous demand growth. This requirement has to be fulfilled by quintessential services to the customer’s needs. If you are a SaaS company or a client or here just because your internet wanted you to have an insight on SaaS, then

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