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  • article

    Transform your E-commerce Website to Deliver Growth

    It is crucial that all the elements of your E-commerce store come together to create a perfect experience for your customers. Fortunately, you can do numerous things to enhance the possibilities of driving your sales traffic and keeping your customers…

  • article

    Social Media Guidelines for Influencers- Will They “Influence” enough?

    None of us is a stranger to influencer marketing techniques employed by businesses to promote their products and services. Digital and social media has taken off as a marketing and advertising platform in the past few years, turning influencers into…

  • article

    Digital Marketing Trends of 2021 – Part III

    In 2021, businesses will have to move past their losses in the year 2020, and come up with robust digital marketing strategies for long-term benefits. They will have to ensure that their approach is all-encompassing and functions smoothly across all…

  • article

    Why data is important in Public Relations

    In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When…

  • article

    The future of marketing is the emotion

    ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in…

  • article

    FinTech trends to watch out

    FinTech companies are nothing but financial services companies that are backed and supported by technology to deliver financial products and services. They provide financial services by making use of technology and software. FinTech companies are still in their developing stage…

  • article

    Benefits of Social Media Marketing for Financial Services

    Social media is playing a huge role in making the world a smaller place. Just one click and you get to connect with coworkers, associates and all other stakeholders with minimal effort and no cost. From industry players, marketers, to…

  • article

    Essential Digital Marketing Strategies for Financial Services

    The digital space is evolving rapidly with the technological advancements that are taking place. Every industry is shifting its focus from product improvisation to customer satisfaction. The finance industry should also gear up if they want to survive in the…

  • article

    CMO’s Guide to Digital Media Planning

    The digital boom and advancement have changed forever the way marketing is being done. Today, more and more marketers are shifting towards online marketing from traditional marketing methods. This has led to the setting of new trends such as digital…

  • article

    Best Email marketing Practices For Financial Marketers

    The evolution of digital marketing has brought forth many new marketing methodologies for marketers. Email marketing, however, continues to remain the best and the most personalised way of interacting with your customers. It also remains the most potent digital channel…

  • article

    Are You Taking Advantage of QR Code Marketing?

    We are sure you’ve come across those weird looking squarish barcodes. Yes, we are talking about QR or Quick Response codes. They are omnipresent these days and can be seen in advertisements, direct mail communication, and even sale announcements. More…

  • article

    Website Must-Haves For Financial Services

    With newer technology coming in daily and consumers worldwide adapting to it at the fastest rate ever, marketers too need to adapt to it and create tech-driven websites to offer their users an experience that stands out from the competitors.…

  • article

    Must-Follow Checklist for Video Creations

    While a lot has been talked at length about the importance of videos in everyone’s social feeds and how video content consumption is the future, not many know what making great shareable video entails. The advent of native video into…

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