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  • article

    Why data is important in Public Relations

    In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When…

  • article

    The future of marketing is the emotion

    ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in…

  • article

    FinTech trends to watch out

    FinTech companies are nothing but financial services companies that are backed and supported by technology to deliver financial products and services. They provide financial services by making use of technology and software. FinTech companies are still in their developing stage…

  • article

    Benefits of Social Media Marketing for Financial Services

    Social media is playing a huge role in making the world a smaller place. Just one click and you get to connect with coworkers, associates and all other stakeholders with minimal effort and no cost. From industry players, marketers, to…

  • article

    Essential Digital Marketing Strategies for Financial Services

    The digital space is evolving rapidly with the technological advancements that are taking place. Every industry is shifting its focus from product improvisation to customer satisfaction. The finance industry should also gear up if they want to survive in the…

  • article

    CMO’s Guide to Digital Media Planning

    The digital boom and advancement have changed forever the way marketing is being done. Today, more and more marketers are shifting towards online marketing from traditional marketing methods. This has led to the setting of new trends such as digital…

  • article

    Best Email marketing Practices For Financial Marketers

    The evolution of digital marketing has brought forth many new marketing methodologies for marketers. Email marketing, however, continues to remain the best and the most personalised way of interacting with your customers. It also remains the most potent digital channel…

  • article

    Are You Taking Advantage of QR Code Marketing?

    We are sure you’ve come across those weird looking squarish barcodes. Yes, we are talking about QR or Quick Response codes. They are omnipresent these days and can be seen in advertisements, direct mail communication, and even sale announcements. More…

  • article

    Website Must-Haves For Financial Services

    With newer technology coming in daily and consumers worldwide adapting to it at the fastest rate ever, marketers too need to adapt to it and create tech-driven websites to offer their users an experience that stands out from the competitors.…

  • article

    Must-Follow Checklist for Video Creations

    While a lot has been talked at length about the importance of videos in everyone’s social feeds and how video content consumption is the future, not many know what making great shareable video entails. The advent of native video into…

  • article

    Content Marketing Hacks 2020 for Education Institute

    The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when…

  • article

    How Machine Learning is Innovating Mobile App Marketing

    Artificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed the face of marketing. Many marketers who were earlier apprehensive about using such futuristic technology,…

  • article

    5 Reasons you must start managing Online Reputation for your college/university

    In layman language, online reputation management is the process of analyzing the threats to the name of an organization and making constant efforts to keep up the name of a brand. Online reputation management can give an organization a chance…

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