10 Tactics to Make Social Media Work for SMBs


10 Tactics to Make Social Media Work for SMBs

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

How Inbound Marketing Can Help You Grow Your Startup


How Inbound Marketing Can Help You Grow Your Startup

Inbound marketing refers to a marketing strategy that helps companies bring their potential audience to their business, rather than having the marketing team pay a hefty amount and fight for the customer’s attention. Companies create marketing content in order to appeal to their potential customers, which attracts qualified client leads to the business and keeps

This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation


This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation

Another week, another round of the latest developments in the digital world. Let’s look at some of the major ones. ‘How to effectively market content on LinkedIn’ – Honey Singh, CEO of #ARM Worldwide LinkedIn marketing today is one of the most effective gimmicks to reach the target audience and one of the best places

6 Best Award Winning Social Media Campaigns to Watch in 2017


6 Best Award Winning Social Media Campaigns to Watch in 2017

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

10 Must-Haves In The CMO’s Digital Marketing Budget


10 Must-Haves In The CMO’s Digital Marketing Budget

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

Will AI Replace Writers and Content Marketers?


Will AI Replace Writers and Content Marketers?

With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they

Morality & Marketing: Creating an Ethical Promotion Campaign


Morality & Marketing: Creating an Ethical Promotion Campaign

The online landscape has transformed marketing. What used to be a relatively straightforward practice now includes endless digital tricks that can significantly improve company visibility and attract new customers. However, these somewhat underhanded tactics have raised questions of credibility previously unknown in advertising and marketing. While once unethical marketing simply referred to false advertising, today

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