5 Things to Consider Before Buying a Marketing Automation Software


5 Things to Consider Before Buying a Marketing Automation Software

Marketing Automation in today’s business sphere is the new potential streamlining strategy in the marketplace. Be it automating complex actions, aligning workforce, increasing transparency or reducing duplication costs, marketing automation tools step ahead to streamline progress. Wise decisions are made with detailed research, brainstormed opinions and complete knowledge. Before making this impactful investment, here is

This Week in Digital: Personalized Stickers and Memes are Here, VR Enriched End of Life Experience, Amazon India Lend a Helping Hand, Whatsapp Wallet Coming Soon


This Week in Digital: Personalized Stickers and Memes are Here, VR Enriched End of Life Experience, Amazon India Lend a Helping Hand, Whatsapp Wallet Coming Soon

This week’s digital brings to you the interactive emoji’s trending in the market, how Virtual Reality can be an unbelievable experience, what all Amazon is doing for the Indian Society, and what’s up with Whatsapp. PicsArt is burgeoning   Just two months after giving people the privilege of personalising stickers, pics art has more than

How Effective is Your Content Marketing Strategy?


How Effective is Your Content Marketing Strategy?

Wondering whether the money you put into the content marketing is helping the company? Is the strategy achieving what you thought it will? Are you a part of the group of people who believe you can’t gauge the results from content marketing? This article will help you understand better the methods of assessing the content

5 Growth Experts Every Marketer Should Follow


5 Growth Experts Every Marketer Should Follow

Growth is a passive and endless function. It is a positive development in size or maturation over the course of time. Whether it’s a buyer or business everybody craves for it. Organization hires a team of growth hackers whose sole aim is to search for marketing medium who would pinpoint the final practical, efficient approach

25 Tips to Reshape Marketing Automation


25 Tips to Reshape Marketing Automation

  Convenience for workforce = Delighted customers A business is considered successful not when it generates more revenues than others, but when it’s improving on an intimately regular basis to achieve organizational goals. Such enhancement may be in the shape of support or guidance to customers, transparency and visibility with other departments, or an ease

10 Best Marketing Tools for CMOs to Build their Strategy in 2017


10 Best Marketing Tools for CMOs to Build their Strategy in 2017

In today’s era, the world is shaping a massive space for budding to established marketers and marketing tools have become a need of the hour. They form the bridge or channel between an organisational goal or expectation and the real world. With shoulders broad yet occupied, they instigate, integrate, innovate and implement to make sure

This Week in Digital: Digital Advertisements are no longer effective, Smartwatches are everywhere, Twitter pairs up with Safari


This Week in Digital: Digital Advertisements are no longer effective, Smartwatches are everywhere, Twitter pairs up with Safari

This week in digital, we bring to you the most talked about news across the online space. Here you go! Display advertisements not effective anymore? A report by Forrester claims that US marketers wasted roughly $7.4 billion in 2016 on display ads alone. Out of which, only 40% was seen by people. Meanwhile, a mushrooming

Latest Google SEO Updates and Algorithm 2017


Latest Google SEO Updates and Algorithm 2017

Hey all you SEOers! It’s that time of the year again when we need to look at the latest Google SEO updates once again. Yes people, Google has a new update ready for us again – in 2017. Some experts have been contemplating that the company has made up gradations in Google Penguin algorithm probably

Top 10 Tips to Retain Customers


Top 10 Tips to Retain Customers

It is exciting yet challenging for any organization to retain the customers they’ve converted. Customers have their sets of expectations and opinions, both of which contribute in building delightful experience as well as brand advocacy. And the experience during this duration either gets them closer or too separated from the service. Here are guidelines to

7 Easy SEO Tips to Skyrocket Your Business Growth


7 Easy SEO Tips to Skyrocket Your Business Growth

Everyone wants to achieve better search engine rankings as organic search traffic is a tested and proven technique for business growth. The main hiccup is SEO, which keeps evolving. Although it’s a good thing because you no longer require a ton of backlinks, supportive microsites, keyword stuffing or heavy usage of anchor texts to rank

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