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  • article

    Strategizing SEO: What is SEO for B2B in 2022?

    The ever-changing nature of SEO is well-known. New search engine algorithms are released on a regular basis, often without notice, new SEO tools pop up like mushrooms, and new ranking tactics are discovered virtually every day, among other things. It's…

  • article

    SEO Trends to Know: Future of SEO in 2022

    Back in the 1990s, there was only one surefire technique to guarantee that your website would rank well on search engine result pages (SERPs): employ keywords repeatedly throughout the meta tags and Web pages. The first search marketing conference took…

  • article

    Influence of E-commerce on the Healthcare Industry

    The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India have been steadily evolving over the years. With consumer interest in D2C digital health soaring…

  • article

    E-commerce in ‘Bharat’: E-volution Across Rural Sectors

    The Indian rural market is on the very edge of an E-com Revolution. It ensures untapped potential to become the market leader for most E-commerce business enthusiasts and budding entrepreneurs looking forward to a major digital transformation and digital branding.…

  • article

    Welcome to the Future: ad:tech 2022

    ad:tech New Delhi brought together the brightest and most influential brands, agencies, publishers, and technology providers to discover the future of marketing and do business face-to-face. They set the stage for reputed leaders with ideas to share their stories, learnings,…

  • article

    Conversational Marketing is here! Where are you?

    The age of ultra-connectivity has caused a major transformation in communication, creating room for new types of marketing strategies. This has led to a keen focus on real-time interactions with consumers across channels to keep things as informal and conversational…

  • article

    IPL: Behind the Digital Scenes

    The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via…

  • article

    Leveraging OTT Media for Digital Advertising

    With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204…

  • article

    Metaverse: What’s this Big Buzz in Tech?

    Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact…

  • article

    Join #ARM in Breaking the Bias

    “Where there is a woman, there is magic” - Ntozake Shange. The achievements of women and how far they have come in the struggle for their rights within the cultural, political, and social spheres are honoured as International Women’s Day…

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    2022 Trends Digest

    With more and more brands targeting the consumers online, digital continues to be deeply implanted in the communications strategy of brands. As a result, businesses today must not only plan for the future of their marketing efforts but also be…

  • article

    5 Influencer Marketing Trends Leading The Way in 2022

    With users worldwide spending more and more hours online, influencer marketing has become an effective method to convey the right message to the right audiences in the most practical manner possible. The good news is that this form of marketing…

  • article

    Top Trends That Will Boost PR in 2022

    Whether an industry giant or a newbie, every brand has one target to success – to let the whole world know about their brand. Adding to this are the massive cultural shifts society has been experiencing over the last couple…

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