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Best Email marketing Practices For Financial Marketers


Best Email marketing Practices For Financial Marketers

The evolution of digital marketing has brought forth many new marketing methodologies for marketers. Email marketing, however, continues to remain the best and the most personalised way of interacting with your customers. It also remains the most potent digital channel for financial marketing services providers to practice effective multichannel marketing. Apart from the obvious benefit

Are You Taking Advantage of QR Code Marketing?


Are You Taking Advantage of QR Code Marketing?

We are sure you’ve come across those weird looking squarish barcodes. Yes, we are talking about QR or Quick Response codes. They are omnipresent these days and can be seen in advertisements, direct mail communication, and even sale announcements. More and more businesses are realizing what QR codes can do to increase their growth and

Website Must-Haves For Financial Services


Website Must-Haves For Financial Services

With newer technology coming in daily and consumers worldwide adapting to it at the fastest rate ever, marketers too need to adapt to it and create tech-driven websites to offer their users an experience that stands out from the competitors. The digital landscape has been evolving rapidly, and brands globally are capturing the digital space

Must-Follow Checklist for Video Creations


Must-Follow Checklist for Video Creations

While a lot has been talked at length about the importance of videos in everyone’s social feeds and how video content consumption is the future, not many know what making great shareable video entails. The advent of native video into everyone’s lives has changed the way netizens consume content. From short videos to mute videos,

CMO’s Guide to Digital Media Planning


CMO’s Guide to Digital Media Planning

The digital boom and advancement have changed forever the way marketing is being done. Today, more and more marketers are shifting towards online marketing from traditional marketing methods. This has led to the setting of new trends such as digital media planning and buying. Many marketers are preferred allocating a chunk of their marketing spend

Content Marketing Hacks 2018 for Education Institute


The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content

How Machine Learning is Innovating Mobile App Marketing


How Machine Learning is Innovating Mobile App Marketing

Artificial Intelligence (AI) and machine learning were terms unheard of until recent past. But with swift development of technology, AI and machine learning have changed the face of marketing. Many marketers who were earlier apprehensive about using such futuristic technology, have adopted it and it has given a fresh perspective to their marketing strategy. Machine

How to increase admissions in MBA colleges


How to increase admissions in MBA colleges

We all know the importance of MBA in India. For some it’s the way to get the higher education and knowledge they need, for some, it’s the way to get into the big league. MBA is the hope that students from all across the world have to get better career prospects and have a better

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