The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we work, how we communicate, how we shop, or even how we consume entertainment.  The influence and impact of the pandemic on these basic elements of our lives have been under

Content and Creative Chemistry Understand the change in consumer behaviour & build engaging content to create a community of like-minded people.  Creators, culture & content Talk about what matters to the consumers through relevant content. Stand up for a cause that’s integral to the brand’s purpose. Build on ideas that energize social communities & bring

The rise of audio storytelling Data shows that Indians are spending 21.5 hours every week consuming audio content, against the global average of 17.8 hours. Think stats India is the world’s third-largest podcast listening market. By 2023 the number of listeners will rise to 17.61 crores. India’s music, radio and podcasts market could hit up

Connecting with content Striking the content chord Leverage content marketing to gain brand recognition & position as an industry leader. Capture the audience’s attention & reinforce a positive brand impression. Build a strong brand voice that is easily recognisable to the customers and helps to differentiate from competitors. The 3 Cs of Content Marketing Content

Trends to track, 2020 Global statistical overview 122% is the average return on investment from email marketing. 72% of marketers improve their engagement through content marketing. 64% of Internet users are more likely to purchase a product online after watching a video. 49% boost in business ROI with Dynamic video retargeting. Mind blowing facts The

Digital for SMEs Fact: India’s Micro, Small, and Medium Enterprises (MSMEs) base is the largest in the world after China.  New Mantra for SMEs Post-COVID, businesses have to think of innovative models of getting close to the customer, which could be achieved best with digital marketing, data analytics & CRM tools. SMEs should focus on implementing

Leading the e-way The Show Must Go On(line) Social media consumption has increased by 33% & digital content consumption by 40%. Brands should optimise their marketing approach & leverage soft-data in the lockdown period. Optimise digital channels & abilities to reach existing & new customers while maintaining the recall. Adapt to a new face for

  Transforming e-commerce E-Insights  It is imperative for companies to double-down on digital transformation & focus on new customer experiences. India’s internet user base exceeds 450 million & approximately 70 million have an online experience, which makes them comfortable with engaging in e-commerce. E-commerce market size is predicted to surpass 200 billion USD by 2022.

AI revolution in digital space The age of AI  By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability. Usage of the chatbot to grow at a CAGR of 29.7% probing bots as the future of customer support.  In the past two years, there

Beating All Odds Through Digital Digital ‘mauka pe chauka’ For OTT platforms, direct to home releases could be a norm going forward as they have become landing pads for feature films. Update your schema & add monitoring of search demand & social media mentions while planning for SEO. Brands should aim for re-engagement campaigns on

 Don’t just work from home, #WorkForDoctors – helping hospitals fight coronavirus pandemic 1. #WorkForDoctors is a campaign launched by collaborative efforts between Huami’s Amazfit, #ARM Worldwide and PR Innovations.  2. The primary aim of the campaign is to offer invaluable support and aid to the medical workforce who are risking their lives to save ours.  3.