Transforming e-commerce E-Insights  It is imperative for companies to double-down on digital transformation & focus on new customer experiences. India’s internet user base exceeds 450 million & approximately 70 million have an online experience, which makes them comfortable with engaging in e-commerce. E-commerce market size is predicted to surpass 200 billion USD by 2022.

AI revolution in digital space The age of AI  By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability. Usage of the chatbot to grow at a CAGR of 29.7% probing bots as the future of customer support.  In the past two years, there

Beating All Odds Through Digital Digital ‘mauka pe chauka’ For OTT platforms, direct to home releases could be a norm going forward as they have become landing pads for feature films. Update your schema & add monitoring of search demand & social media mentions while planning for SEO. Brands should aim for re-engagement campaigns on

 Don’t just work from home, #WorkForDoctors – helping hospitals fight coronavirus pandemic 1. #WorkForDoctors is a campaign launched by collaborative efforts between Huami’s Amazfit, #ARM Worldwide and PR Innovations.  2. The primary aim of the campaign is to offer invaluable support and aid to the medical workforce who are risking their lives to save ours.  3.