Honey Singh, Author at #ARM Worldwide - Page 2 of 2

Planning behind Tea for Trump real time marketing campaign


Planning behind Tea for Trump real time marketing campaign

#TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning our content into liquid content & discoverable over the Internet.  The intention and endeavors behind this campaign was to spread the word about the power of tea. ARM Worldwide’s strength apart from paid

How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study


How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

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