5 Strategies to Boost Your Startup’s Growth with Facebook Ads


5 Strategies to Boost Your Startup’s Growth with Facebook Ads

Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their

CMO’s guide to Social and PR branding


CMO’s guide to Social and PR branding

Whether selling coffee or a fitness product, every brand has got a story to tell. However, with the rise in digital conversations and digital conversions, every brand is facing fierce competition trying to make the cut. Therefore, marketers need to ensure that their strategy is compelling enough to reach out to potential customers, giving them

8 Ways Data Analytics Can Help CMO in their Marketing Process


8 Ways Data Analytics Can Help CMO in their Marketing Process

Today, customer expectations are at an all-time high, and competition is always increasing. The digital era has empowered companies to gather relevant information on their customer’s journey. This information includes their mobile app usage, digital clicks, interactions on social media and so much more. This data provides a competitive advantage to companies since it’s easier

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