Social media has become a vital marketing model for a business to maintain a solid digital web presence. Small businesses and start-ups aim to reach their target audience in their limited budget, and social media platforms like Facebook, Twitter and Instagram (to name a few) help such businesses to boost their social presence through their

Whether selling coffee or a fitness product, every brand has got a story to tell. However, with the rise in digital conversations and digital conversions, every brand is facing fierce competition trying to make the cut. Therefore, marketers need to ensure that their strategy is compelling enough to reach out to potential customers, giving them

Marketers use various tactics to boost their small businesses. Some of the prominent approaches used these days are SEO, social media, content marketing and others. The integration of these tactics are profitable and give a long-term benefit to SMEs and start-ups. But many websites indulge in the practice of negative SEO, which damages their competitors’

Today, customer expectations are at an all-time high, and competition is always increasing. The digital era has empowered companies to gather relevant information on their customer’s journey. This information includes their mobile app usage, digital clicks, interactions on social media and so much more. This data provides a competitive advantage to companies since it’s easier

Soon after Hubspot coined the term inbound marketing, it has gained immense popularity and has become an effective way to increase the customer base. It is an innovative way to go about bringing in leads in any business. The primary purpose of inbound marketing website is to nurture its leads, and the business should understand