Shashank kaushik, Author at #ARM Worldwide

Why Content Marketing is a must-do for Financial Marketers


Why Content Marketing is a must-do for Financial Marketers

A fact that will be persistent is that Content is the king! From words to images to videos, everything we speak, read, write or hear, is content. Therefore, creating, publishing and distributing content for the digital target audience is the marketing strategy that financial marketers should incorporate into their marketing plans. Content marketing is not

Boost student recruitment with Marketing Automation


Boost student recruitment with Marketing Automation

Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers of today about this, the

CMO’S Guide to HubSpot for Business Success


CMO’S Guide to HubSpot for Business Success

The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never before. With technology enabling more and more  innovations in the field of marketing – especially the digital kind – CMOs have had to reinvent their thinking and redo their processes

Looking For a Full-Service Digital Marketing Agency? Here’s What You Need to Know.


Looking For a Full-Service Digital Marketing Agency? Here’s What You Need to Know.

Every so often, we’ve heard of organizations looking at their digital marketing strategy just like they would react to a sudden pang of hunger – get something from the vending machine till you’re hungry again! This disjointed approach to digital marketing eventually leads to fragmented and inconsistent messaging, the branding looks fractured and the signals

Current Digital Marketing Stats and Trends in Education Industry


Current Digital Marketing Stats and Trends in Education Industry

In recent times, the environment of higher education has been completely revolutionized. Increases in the level of competition, availability of information, and changing trends in the job market among others have contributed to this monumental paradigm shift. The question that arrives in one’s mind is – what brought all these changes in the well-established education

Why CEOs Love HubSpot Marketing Agencies


Why CEOs Love HubSpot Marketing Agencies

You must have heard your friends in the business talking about inbound marketing recently. After all, why wouldn’t they? Inbound marketing has established itself as an effective alternative for marketers and is proven to generate maximum output with minimum monetary inputs. Inbound is the most effective and ROI driven marketing strategy used by companies to

Things You Need to Know about AI in Marketing Right Now


Things You Need to Know about AI in Marketing Right Now

Artificial Intelligence is something that excites and frightens people at the same time. AI is something that has provided the world with a level of technology that was only dreamt of a few years ago. From chatbots to self-learning robots, the journey of AI is truly awe-inspiring. AI has been associated with the field of

Why B2B Technology Companies Need to Adopt Inbound Marketing


Why B2B Technology Companies Need to Adopt Inbound Marketing

We all must have heard the term Inbound Marketing, but still, we’ll start with the definition of Inbound Marketing. Inbound Marketing is the process using the different forms of pull marketing like blogs, SEO, social media, and others to attract customer’s attention using the relevant and interactive content. Compared to outbound marketing, inbound isn’t about

Marketing Automation Software: Why it’s Important for Your Business Success


Marketing Automation Software: Why it’s Important for Your Business Success

Whenever you have flocked to Google to search for latest marketing trends, you must have come across the term ‘Marketing Automation’.  Or, you must have heard your friends and colleagues talking about it. But, what is Marketing Automation? How effective is it? And, why a business must use it or even spend their time and

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