Vanyashree Chaudhary, Author at #ARM Worldwide

7 Mantras to Succeed in Inbound Marketing


7 Mantras to Succeed in Inbound Marketing

Before you begin, recall all the issues and complications you’re undergoing in your business to get them answered right away! But before getting to the core of this problem, you must grasp all the basics. What is Inbound Marketing? The term ‘inbound’ relates to shifting towards the center or moving inwards, in order to concentrate

Benchmarks and Trends of Demand Generation for SaaS Marketers


Benchmarks and Trends of Demand Generation for SaaS Marketers

Marketing can be a remarkable tool to accelerate your business growth, but only when it is strategically and smoothly utilized in operations. Attracting strangers, converting them into leads, closing leads to customers and delighting the customers so they act as promoter; the methodology seems convincing to hear, but what about the implementation? As the journey

7 Essential Marketing KPIs for SaaS Companies in 2017


7 Essential Marketing KPIs for SaaS Companies in 2017

The industry of Software-as-a-Service (SaaS) knows no boundaries of growth in today’s marketplace. Companies are leveraging their competitiveness and decision making standards with its help. Even the penurious segments of this industry are expecting a compound annual growth rate of 19.7% by 2019. Not only this, an escalation of more than 25% is expected in

25 Tips to Reshape Marketing Automation


25 Tips to Reshape Marketing Automation

  Convenience for workforce = Delighted customers A business is considered successful not when it generates more revenues than others, but when it’s improving on an intimately regular basis to achieve organizational goals. Such enhancement may be in the shape of support or guidance to customers, transparency and visibility with other departments, or an ease

Top 10 Tips to Retain Customers


Top 10 Tips to Retain Customers

It is exciting yet challenging for any organization to retain the customers they’ve converted. Customers have their sets of expectations and opinions, both of which contribute in building delightful experience as well as brand advocacy. And the experience during this duration either gets them closer or too separated from the service. Here are guidelines to

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