Analytics Archives - #ARM Worldwide

8 Ways Data Analytics Can Help CMO in their Marketing Process


8 Ways Data Analytics Can Help CMO in their Marketing Process

Today, customer expectations are at an all-time high, and competition is always increasing. The digital era has empowered companies to gather relevant information on their customer’s journey. This information includes their mobile app usage, digital clicks, interactions on social media and so much more. This data provides a competitive advantage to companies since it’s easier

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