Business and Growth Archives - #ARM Worldwide

Why Re-Skilling is the Most Important Ingredient to Create the Workforce of the Future


Why Re-Skilling is the Most Important Ingredient to Create the Workforce of the Future

  Companies constantly need to update skilling programs for their employess to remain relevant and cutting edge.The Indian start-ups space is evolving exponentially. The growth has been largely contributed by newly arrived technology cycle which has brought new requirements and hence rapidly changes the existing skills in the labor market. A specialized or diverse skill

Five Movies to Inspire Millennial Marketers


Five Movies to Inspire Millennial Marketers

The Millennial generation, born between the year 1980 and 2000, includes people who are considered to be open-minded, self-expressive, liberal and confident. Often called the Generation Y, millennials are passionate about their work and are forming the most substantial portion of the workforce. They are great multi-taskers and are easily inspired too. But, what keeps

What is Account-Based Marketing and Why You Need it?


What is Account-Based Marketing and Why You Need it?

Amidst all the advancements that are happening in the marketing world, Account-Based Marketing is also something that marketers of today have started to practice. It may seem like a new concept at first, but once people understand what it is, they realise that this is something like what they have been practising for a long

CMO’S Guide to HubSpot for Business Success


CMO’S Guide to HubSpot for Business Success

The playbook of yore is no longer in use, since the control’s moved to the consumers and CMOs have structured their marketing organizations like never before. With technology enabling more and more  innovations in the field of marketing – especially the digital kind – CMOs have had to reinvent their thinking and redo their processes

Everything You Need to Know About Perfect Lead Generation Website


Everything You Need to Know About Perfect Lead Generation Website

Today, technology has changed the way we market and promote our products and services. Websites have become imperative for any business to maintain a digital presence on the web. An active site helps marketers generate leads, which is one of their primary objectives. Marketers use various tactics to nurture their leads, but a fair share

Top Challenges SaaS Companies Face in Lead Nurturing


Top Challenges SaaS Companies Face in Lead Nurturing

Let’s assume a situation – you’re pleased as punch that a lot of people have signed up on the landing page of your SaaS product. Now what? It’s time to wake up and smell the coffee – you still have to achieve a more unnerving job.  You still need to nurture these leads and convert

What is the Right Product Marketing Fit for Your Business Growth


What is the Right Product Marketing Fit for Your Business Growth

Using our own experiences, as well as that of successful organizations, one thing has become clear over time for us – if there is a constant struggle to generate interest in selling your product, it’s probably because of an incorrect product-market fit.  Of course, it could also mean that the problem lies with your product

The CMO’s Guide to Better Team Collaboration


The CMO’s Guide to Better Team Collaboration

  When working on a task, an individual often needs the input of other employees. Team collaboration is the input which can do wonders if used wisely, as it combines the efforts of the team members towards the achievement of a particular goal. Thanks to the dynamic technology which has enabled teams to collaborate in

7 Essential Marketing KPIs for SaaS Companies in 2018


7 Essential Marketing KPIs for SaaS Companies in 2018

The industry of Software-as-a-Service (SaaS) knows no boundaries of growth in today’s marketplace. Companies are leveraging their competitiveness and decision making standards with its help. Even the penurious segments of this industry are expecting a compound annual growth rate of 19.7% by 2019. Not only this, an escalation of more than 25% is expected in

5 Growth Experts Every Marketer Should Follow


5 Growth Experts Every Marketer Should Follow

Growth is a passive and endless function. It is a positive development in size or maturation over the course of time. Whether it’s a buyer or business everybody craves for it. Organization hires a team of growth hackers whose sole aim is to search for marketing medium who would pinpoint the final practical, efficient approach

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