Case Study Archives - #ARM Worldwide

Boltt Showcases at TechCrunch Disrupt


Boltt Showcases at TechCrunch Disrupt

The doors to TechCrunch Disrupt SF 2016 opened on September 12 at Pier 48 in San Francisco. The three-day conference hosted over 5,000 attendees, with hundreds of thousands more tuning in online. With a gamut of activities, start-up and tech companies alike gathered to showcase new ideas and products. The fraternity showcased innovative products with

#IAmPearl – Reputation Management case study Pearl Academy


#IAmPearl – Reputation Management case study Pearl Academy

The Pearl Academy was embroiled in a viral crisis post receiving the UGC order on closure of the institution, its Degree courses and collaboration with foreign institutes. The university was hit with this order and soon it witnessed media reportage around it. Multiple stories floated highlighting the court orders and the bigger challenge was the

Planning behind Tea for Trump real time marketing campaign


Planning behind Tea for Trump real time marketing campaign

#TeaforTrump campaign started its journey from India to create required noise across the globe. The core of digital campaign execution strategy was real-time marketing, turning our content into liquid content & discoverable over the Internet.  The intention and endeavors behind this campaign was to spread the word about the power of tea. ARM Worldwide’s strength apart from paid

Featuring Our Work: Lead Acquisition Media Campaign for GNIIT


Featuring Our Work: Lead Acquisition Media Campaign for GNIIT

Campaign Background: NIIT is a global talent development company, offering learning and knowledge solutions to individuals, enterprises and institutions alike. It has long been considered the leader in preparing the students for a rewarding professional life. GNIIT is one of the several high quality for-profit run wings under the vast umbrella of NIIT, and its

Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy


Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy

Client: NIIT ltd Time Period of the Campaign: October 6th to December 2nd, 2013 Cover Note: With the education sector flooding with numerous institutes, NIIT needed to stamp their authority as a leader in providing IT based courses post the high school and propagate their Cloud Campus. During this period, Viswanathan Anand, who has been

Featuring Our Work: Media Buying and Planning for MTS India- Internet Baby


Featuring Our Work: Media Buying and Planning for MTS India- Internet Baby

With the penetration of the Internet at an all time high, MTS wanted to create a tremendous wave of excitement around its latest offering, 3G Plus Network. To facilitate this and to build a strong bondage between the brand and its consumers, MTS created a video with potential to go viral featuring a new born

Featuring Our Work: Media Buying and Planning for Panasonic India’s Econavi Air Conditioners #Right2Breathe


Featuring Our Work: Media Buying and Planning for Panasonic India’s Econavi Air Conditioners #Right2Breathe

Panasonic launched their EcoNavi line of Air Conditioners, which promise to optimize the performance of appliances while greatly reducing electricity and water consumption. As a pioneer in the space of innovative technology, Panasonic wanted to spread a word about the new product and to endorse this new line of Air Conditioners among the 25+ year

Featuring Our Work: Social Media Campaign for Gionee Elife E7 launch in India- #MadeForShooting


Featuring Our Work: Social Media Campaign for Gionee Elife E7 launch in India- #MadeForShooting

The journey of Gionee Elife E7 from the research labs of China to the beautiful shores of India and everything that happened in-between Client Name: Gionee India Agency: #ARM Worldwide Pvt Ltd Premise: Having launched the Gionee Elife E6 in India and announced its arrival to the continent of India, Gionee Mobile was all set

Featuring Our Work: Media Buying and Planning for Gionee India During the Launch of Elife E7: #MadeForShooting


Featuring Our Work: Media Buying and Planning for Gionee India During the Launch of Elife E7: #MadeForShooting

Campaign Background: Gionee Mobile, a leading smartphone manufacturer in China, is known for its impetus on excellence in R&D, which results in high quality smartphones. Gionee was set to bring its latest flagship device, called the Gionee Elife E7 to India. The device was a successor to the Gionee Elife E6, which had given the

Featuring Our Work: #OMGSale for CitiBank India


Featuring Our Work: #OMGSale for CitiBank India

How Citibank and its 24 E-Com partners took to Social Media to engage with the audience, educate them about the various offers during the largest Cyber Sale in India, and encouraged them to cash in the on the unique opportunity presented to them with OMG Sale. Premise: #OMGSale 2013 was the next iteration in the

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