Editorial Archives - Page 2 of 2 - #ARM Worldwide

The Digital “Freedom of Speech”


The Digital “Freedom of Speech”

Robert F. Kennedy once said in his famous Day of Affirmation Address that the first and most critical element of individual liberty is “the freedom of speech; the right to express and communicate ideas, to set oneself apart from the dumb beasts of field and forest.” Freedom of speech which we come across in every

5 Must Practice Digital Strategies for the Year 2015


5 Must Practice Digital Strategies for the Year 2015

Our first year of operation as #ARM Worldwide with collective independent experience of over 40 man-years was put in to write Digital Marketing trends for 2014. This year, we thought of going beyond and talking about must implement a strategic direction – which translates to predictions with a specific direction. As one of the leading digital

A Digital Breakdown of the Global Media Spends for 2014


A Digital Breakdown of the Global Media Spends for 2014

With the internet penetration growing at exponential pace, the opportunities for brands to reach a wider audience are bigger than ever. An audience that was connected via only print or television say a few years ago, today is very much digital savvy and as a result the breakdown of media spends makes for an intersting

Lending a hand of support in the time of need: How the world of Digital and Team #ARM Worldwide did its bit in the time of J&K Floods of 2014


Lending a hand of support in the time of need: How the world of Digital and Team #ARM Worldwide did its bit in the time of J&K Floods of 2014

Very recently, we did a feature where we talked at length about the #IceBucketChallenge and what a wonderful initiative it was, all propelled by the power of digital media with social media in driver’s seat. However, if you come down to the bare numbers for the disease, in no way we are trying to suggest

Extensibility and Continuity: The two features of iOS 8 Influenced by the Latest Digital Trends


Extensibility and Continuity: The two features of iOS 8 Influenced by the Latest Digital Trends

When Tim Cook took the stage for the historical 25th World Wide Developer Conference at San Francisco he looked noticeably relaxed, fresher and in the mood. Taking several jibes at the competitors and proud of the numbers achieved by Apple in pretty much every vertical, Tim was like a kid in the playground for the

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