10 Facts that Prove the Value of Having a Blog on Your Website


10 Facts that Prove the Value of Having a Blog on Your Website

With the emergence of the digital era, two-way communication process has diversified into computer-mediated communication these days. Blogs have frequently become a source to generate content on websites and connect to millions of users on the internet. Text, pictures and sound files have become various approaches to reach potential customers through their high-quality content. Readers

Will AI Replace Writers and Content Marketers?


Will AI Replace Writers and Content Marketers?

With computers taking a toll on humans, there will be a time when AI will completely take over us and our jobs. “While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they

Morality & Marketing: Creating an Ethical Promotion Campaign


Morality & Marketing: Creating an Ethical Promotion Campaign

The online landscape has transformed marketing. What used to be a relatively straightforward practice now includes endless digital tricks that can significantly improve company visibility and attract new customers. However, these somewhat underhanded tactics have raised questions of credibility previously unknown in advertising and marketing. While once unethical marketing simply referred to false advertising, today

Benchmarks and Trends of Demand Generation for SaaS Marketers


Benchmarks and Trends of Demand Generation for SaaS Marketers

Marketing can be a remarkable tool to accelerate your business growth, but only when it is strategically and smoothly utilized in operations. Attracting strangers, converting them into leads, closing leads to customers and delighting the customers so they act as promoter; the methodology seems convincing to hear, but what about the implementation? As the journey

Rise of Hashtag trademarking, AMP – the secret of Adwords success, 24% SMBs see positive ROI on Facebook: This Week In Digital


Rise of Hashtag trademarking, AMP – the secret of Adwords success, 24% SMBs see positive ROI on Facebook: This Week In Digital

Have a look at some of the most exciting things happening in the Digital space. 64% Hashtags trademarked this year Hashtag trademarking started almost 6 years ago in 2010. Well! This year the number spiked to 64% with U.S having the majority trademarks. According to the trademark research company CopuMark, some of the world’s most

15 Smart Ways to Promote Your YouTube Videos


15 Smart Ways to Promote Your YouTube Videos

YouTube is not just for posting silly, weird and pointless video contents, it’s a visual social network poised for serious content marketing. It’s a highly effective business tool to demonstrate your expertise, create brand awareness, share knowledge, promote events, engage with the customer and build credibility. When done with a proper strategy, marketing on YouTube

Personality Traits and Workplace Culture


Personality Traits and Workplace Culture

Have you ever asked yourself, “What organisation would be right for me?” or “Why do I continue to work this organisation?” If so, it may be time to evaluate the relationship between you and your company. It is important to know “How compatible is your personality with the organizational culture of the company for which

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