General Archives - #ARM Worldwide

Boost student recruitment with Marketing Automation


Boost student recruitment with Marketing Automation

Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers of today about this, the

Digital Trends to Make the Most of December’s Festive Season


Digital Trends to Make the Most of December’s Festive Season

As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We’ll tell you how – a

This week in digital – Instagram redesigns its CTAs, YouTube’s FameBit has a new sales boss, Twitter will open an Advertising Transparency Center, Adobe lets marketers manage ad campaigns


This week in digital – Instagram redesigns its CTAs, YouTube’s FameBit has a new sales boss, Twitter will open an Advertising Transparency Center, Adobe lets marketers manage ad campaigns

The end of another week is nigh, and this has brought about another wave of change in the digital landscape. Here are the latest developments in the digital world that you must know about. Instagram will dynamically mirror ads to improve their effectiveness By blending the bar with an ad’s photo or video, Instagram may

This week in digital – Facebook integrating VR to their social networking, Apple disabling Facebook tracking with their anti-tracking tool, Twitter launching a ‘Happening Now’ section and bookmarking, and Facebook allows stories to use pages


This week in digital – Facebook integrating VR to their social networking, Apple disabling Facebook tracking with their anti-tracking tool, Twitter launching a ‘Happening Now’ section and bookmarking, and Facebook allows stories to use pages

Another week, another round of digital news. Here’s the latest happenings of this week in the digital world. Facebook is switching from 2D to a 3D social network with VR With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world. This virtual reality

6 CRO Mistakes Every Marketer Should Avoid


6 CRO Mistakes Every Marketer Should Avoid

If the primary goal of your business is to generate conversions, then it’s ideal that you contemplate the best ways to increase the conversion rate to your website. And to achieve that target, it is critical for you to keep experimenting with various action points in your website. Conducting a Conversion Rate Optimization test (or

10 Marketing Blogs Every CMO Should Read


10 Marketing Blogs Every CMO Should Read

Marketing blogs are an excellent way to stay out and discover crucial information and identify tried-and-tested ways to spot the various marketing trends around today’s fast-paced industry. So here are the top informative and essential marketing blogs that every CMO should follow: #1. Marketing Land Marketing Land is a reliable source of the latest news

Social Media: A great marketing tool for SMBs


Social Media: A great marketing tool for SMBs

Social media is the new way of communication. It hasn’t been here for long (maybe just over a decade) but it already is the most widespread method of communication. Social media has become so important that it is one of the biggest contributors to website traffic. The advent of so many social media portals has

12 Must Watch TED Talks For CMO’s


12 Must Watch TED Talks For CMO’s

TED talks are the short stories from some of the most influential and an engaging speakers around the world. They’re full of insights on the endless range of topics from human nature to scientific breakthroughs to trends in designs. They’re inspirational and informative which can help you to become a better person in your personal

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