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Content Marketing Hacks 2018 for Education Institute


The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content

Boost student recruitment with Marketing Automation


Boost student recruitment with Marketing Automation

Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers of today about this, the

Digital Trends to Make the Most of December’s Festive Season


Digital Trends to Make the Most of December’s Festive Season

As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We’ll tell you how – a

This week in digital – Instagram redesigns its CTAs, YouTube’s FameBit has a new sales boss, Twitter will open an Advertising Transparency Center, Adobe lets marketers manage ad campaigns


This week in digital – Instagram redesigns its CTAs, YouTube’s FameBit has a new sales boss, Twitter will open an Advertising Transparency Center, Adobe lets marketers manage ad campaigns

The end of another week is nigh, and this has brought about another wave of change in the digital landscape. Here are the latest developments in the digital world that you must know about. Instagram will dynamically mirror ads to improve their effectiveness By blending the bar with an ad’s photo or video, Instagram may

This week in digital – Facebook integrating VR to their social networking, Apple disabling Facebook tracking with their anti-tracking tool, Twitter launching a ‘Happening Now’ section and bookmarking, and Facebook allows stories to use pages


This week in digital – Facebook integrating VR to their social networking, Apple disabling Facebook tracking with their anti-tracking tool, Twitter launching a ‘Happening Now’ section and bookmarking, and Facebook allows stories to use pages

Another week, another round of digital news. Here’s the latest happenings of this week in the digital world. Facebook is switching from 2D to a 3D social network with VR With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world. This virtual reality

6 CRO Mistakes Every Marketer Should Avoid


6 CRO Mistakes Every Marketer Should Avoid

If the primary goal of your business is to generate conversions, then it’s ideal that you contemplate the best ways to increase the conversion rate to your website. And to achieve that target, it is critical for you to keep experimenting with various action points in your website. Conducting a Conversion Rate Optimization test (or

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