General Archives - #ARM Worldwide

What marketers can learn from Simona Halep’s success story


What marketers can learn from Simona Halep’s success story

Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to

FinTech trends to watch out in 2018


FinTech trends to watch out in 2018

FinTech companies are nothing but financial services companies that are backed and supported by technology to deliver financial products and services. They provide financial services by making use of technology and software. FinTech companies are still in their developing stage due to the slow progress of these companies from the traditional methods to the technological

Content Marketing Hacks 2018 for Education Institute


The digital landscape is constantly on the rise and all the industries have started leveraging the digital platforms for overall business growth and generating high revenues. Of all the industries, Education Sector has recognized the huge potential it holds when it comes to reaching out to target students and parents to increase college enrollments. Content

3 Proven Marketing Practices to increase college enrolments


3 Proven Marketing Practices to increase college enrolments

It’s not the time when people expect to receive a postcard or stop at roads to admire the creative genius of some advertisement. Even if they do, they talk about it on digital platforms. Now, TV is not the primary source of entertainment and no one care about the radio ads. All these things have

Boost student recruitment with Marketing Automation


Boost student recruitment with Marketing Automation

Automation is a process that pretty much took the marketing world by storm. Though there were enough changes taking place in the marketing segment, no one expected that automation would be something that had the potential to completely change the status-quo. But now, if you happen to ask the marketers of today about this, the

Digital Trends to Make the Most of December’s Festive Season


Digital Trends to Make the Most of December’s Festive Season

As we approach another festive season, it would be safe to say that the constant curiosity of deal-hungry consumers will hallmark the success of digital campaigns and efforts of brands. So, how should digital marketers do to break through the clutter and catch the attention of the curious lot? We’ll tell you how – a

This week in digital – Instagram redesigns its CTAs, YouTube’s FameBit has a new sales boss, Twitter will open an Advertising Transparency Center, Adobe lets marketers manage ad campaigns


This week in digital – Instagram redesigns its CTAs, YouTube’s FameBit has a new sales boss, Twitter will open an Advertising Transparency Center, Adobe lets marketers manage ad campaigns

The end of another week is nigh, and this has brought about another wave of change in the digital landscape. Here are the latest developments in the digital world that you must know about. Instagram will dynamically mirror ads to improve their effectiveness By blending the bar with an ad’s photo or video, Instagram may

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