Insights Archives - #ARM Worldwide

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  • article

    5 Strategies to Build a Successful Measurement Plan

    To stay resilient in these uncertain times, strengthening your marketing measurement plan is more important than ever. Having a clear understanding of what works and what doesn’t, enables leaders to make data-driven decisions that drive business growth and set them…

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    Data Privacy- 4 ways businesses can protect consumer data

    Customer data is the goldmine for businesses. Companies collect large amounts of consumer data as it helps them make better decisions and efficient strategies to increase sales and ROI. According to surveys, around 49% of businesses believe that customer data helps…

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    2023 Trends Digest

    As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let's revisit some of…

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    How live streaming changes the course of Influencer marketing?

    Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience and engage with them. While some companies are following the usual method for reaching out…

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    Game-Changing Content Marketing Trends for 2023

    70% of marketers report that content marketing helps to educate their target audience. Therefore, understanding the trends, technologies, and approaches that will be most successful in the future is crucial for organisations constantly looking for new methods to connect, engage,…

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    Get to know your customer: 5 rapidly evolving behaviour

    Customer behaviour has indeed evolved drastically. With new and emerging technologies, the digital domain is changing the way consumers interact with brands and purchase products. For example, the pandemic has shifted the shopping experience to an internet-only experience for many.…

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    Tech Trends to Watch Closely in 2023

    In this age of digitalisation, the world is shifting toward virtual experiences, creating more possibilities for user involvement. In 2023, new trends will emerge that will transform consumer experiences, daily advance tasks, forecast hazards, and — most importantly — improve…

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    5 Elements you must include in your website design

    Websites serve as the first touchpoint between your business and customers. It has the ability to create a complete brand perception with just the first glance. Almost all website designing efforts are directed towards creating a great brand image. And,…

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    Unlocking the Potential Social Commerce Trends in 2023

    The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing businesses to rule. As the craze for social media continues to grow, more businesses are utilising this unique marketing tactic to increase their…

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    Look Out for the Top Paid Media Trends in 2023

    One of the most crucial marketing strategies for reaching the right audience with the right message at the right time is paid media, as it offers instant results in comparison to other digital or traditional marketing channels. As we get…

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    Is your website affected by Google’s December 2022 Link Spam update? Everything you need to know.

    On December 14, 2022, Google began to roll out the December 2022 link spam update, which undoubtedly has some impact! It is a well-known fact that when this update was rolled out, many people benefited from the same, while it…

  • article

    Upgrade with Top 5 Marketing Automation Trends in 2023

    A key element in helping businesses save time and money is marketing automation. At the moment, the market for marketing automation is worth many billions of dollars. Its applications have grown over the years from simply automating email campaigns to…

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    Get Ahead of the Curve with Top 5 SEO Trends in 2023

    Since Search Engine Optimisation (SEO) is a constantly evolving field, people attempting to gain backlinks for their companies must stay up with the most recent trends in order to adapt their marketing strategies. If you own a firm, it is…

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