Public Relations Archives - #ARM Worldwide

10 Important 2018 Trends in PR That You Can’t Afford to Ignore


10 Important 2018 Trends in PR That You Can’t Afford to Ignore

Gone are the days when PR was limited to just reputation management, press outreach for newspapers, radios and television, press release distribution etc. With the introduction of the Internet, the opportunities for PR have increased. PR professionals need to adapt to the changing dynamics. The shifting focus from Traditional PR to Digital PR is evident,

[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR


[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study


How are bloggers and influencers being leveraged by brands? – #EYIndiaDigital Trend Study

A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key challenges that digital marketers are facing?” or “How do companies evaluate, strategize & invest in social”. Some of my

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