70% of marketers report that content marketing helps to educate their target audience. Therefore, understanding the trends, technologies, and approaches that will be most successful in the future is crucial for organisations constantly looking for new methods to connect, engage, and convert target audiences.
Let’s look at the most anticipated content marketing trends for 2023:
Short Form Videos
In today’s media environment, video is king. And video content like Instagram reels, youtube shorts has become the top B2B marketing channel driving huge mobile data traffic. Short-form videos are less than one-minute videos through which the brand conveys the message or introduces new products in a crisp and concise manner while grabbing the attention of viewers.
Since the short-form videos are snackable, these are an ideal format for creators and brands willing to bring real value to the time-restraint audience. It is a great form of authentic content that helps businesses boost their engagement, generate leads and thus increase the ROI.
Embracing Voice Search
The emergence and rise of people across the globe utilising voice search and voice assistants are requiring marketers to revamp their content to accommodate this change. By capitalising on creating keyword-rich content in the form of blogs or videos, businesses are able to maximise voice search results and get their content to the top search pages.
Making your content discoverable with voice search will help draw attention to your website and social media pages, leading to increased brand awareness and better customer recognition. People are using voice assistants for queries precisely because they were designed to do that. Consider the most frequently asked questions in your sector.
Delivering the most pertinent information and enhancing user experience are the two main focuses of SEO and content marketing trends. To build content that resonates with your audience, strategic SEO is what you need. Making a strategic SEO framework around your niche’s best and most reliable content will offer the best ROI.
Optimising and ranking high in voice search is the best SEO strategy to help businesses reach more people and improve brand awareness. Your content must utilise relevant keywords and comply with existing SEO strategies for a better ranking. Brands must strive to be the best resource and focus on click-through rates, engagement metrics and URL ranking.
Leveraging Tech for Creativity
Tech is one of the trends which can strongly empower your business since it enables the collection of massive amounts of information that can be used to hyper-personalise content and increase results. In addition, artificial intelligence (AI) enables brands to produce more content in less time by producing new content or enhancing old content, making it a valuable asset.
Automation is a clever technique to speed up several processes involved in content creation. For instance, simple configurations automatically create video captions, move content tasks to management software, and more. However, change is the only constant, and each content piece has a limited shelf-life; after that, it loses its value. Hence, AI is utilised to auto-update the content.
Powering with Podcasts
Podcasting has grown to be a significant way for consumers to get digital content and for brands to build and convey their identity in the eyes of consumers. For example, 47% of the podcast audience reported that they listened to podcasts while doing nothing else, focusing on the content, and giving brands a chance to connect with their customers.
Through podcasts, marketing professionals and organisations can communicate their value proposition to a captive audience in a clear and simple manner. Many podcast hosting platforms or aggregators allow comments. You can build on that feedback to create new and relatable content down the road.
The global content marketing trends of 2023 will undoubtedly involve an increased focus on creating content that resonates with a wider and more diverse audience. Modern consumers and businesses expect content to be in multiple formats, interactive and tailored to their individual needs. Marketers must strive to stay ahead of the trend by implementing an effective content marketing strategy that includes AI-driven personalisation, voice search, podcasts, interactive visuals and storytelling, and strategic SEO. As the content marketing space continues to evolve, successful marketers in 2023 will have invested in new content marketing trends that result in quality and thoughtful experiences for their audience.