Hashtags in Hindi, A Youtube App for Kids and Emojis in Web Addresses: This Week in Digital - #ARM Worldwide



After a grand opening and having read through all your, ‘We missed you messages’ and love in the form of shares on Social Media, we are back with our roundup of everything that is newsworthy in the digital space. We are sure you will agree that given the short-ish week this was in India, it is pretty amazing that Friday is already here. And before you let those cans fly open or whatever you have planned for this Friday evening, here is everything you should know about in the world of Digital.

As always, we will keep the story as short as possible and will include a link where we feel you could consume more on the said subject. Let’s roll along:

Twitter lets you create hashtags in Indian Languages

Gone are the days when you had a tough time making sense of a Hindi word written in English and then spin your head around why it was trending on twitter. Twitter has officially added support for hashtags in regional languages as multilingual content becomes the next major trend on the interwebs. The company announced in its blog post, “We’re excited to announce we’ve rolled out hashtags, not just in Hindi, but also in all Devanagari script based languages: Marathi, Sanskrit and even Nepali, as well as Bengali, Assamese, Punjabi, Gujarati, Oriya, Tamil, Telugu, Malayalam and Kannada”. 

On an average, a 3G subscriber consumes over 3 times more data than a 2G subscriber – Nokia Networks Report


With entry level smartphones becoming a trend and with relatively lowered cost of 3G subscription, it is not surprising that the large population of internet users are skewing towards 3G in India. According to the report by Nokia Networks, a net total of 74% increase was seen in mobile traffic by 3G and 2G combined. 3G usage is said to have grown a whopping 114% in the last year, while 2G saw a growth of 41%.  The report states that 3G accounted for almost 52% of the total data consumption in mobile as compared to 42% in January 2014. On average a user on 3G consumed 688 MB data per month in 2014, rising 29% from 2013 clearly showing the upward graph of 3G usage. You can find the entire report right here.

YouTube Announces a new App called YouTube kids

YouTube Kids

Youtube has announced a new application which will be targeted towards kids and aiding their development. It is a move to ensure that young minds are not distracted with the filth that the internet is capable of throwing. The app has a simple to use UI and is available only on Android for now. It has several features different from the standard app such as disabled comments, curated content as well as a feature where parents can set the time when the app will automatically shut down. It has been reported that YouTube viewing period has grown by over 50% YoY but the viewing time in the family entertainment segment has been more than 200%, which goes a long way to justify the move. The app will go live on February 23rd.

Lenovo shamed and admits to Adware on its new laptops


In what is one of the biggest breaches of security and privacy, Lenovo has admitted to installing an Adware called SuperFish on a host of their new laptops. The adware is automatically activated when you start a new Lenovo machine and will tamper with your privacy as it displays a host of third party ads on your Google Search without user permission. Since the outbreak yesterday, Lenovo has taken various steps, including requesting an update to StarFish to immediately get rid of the issue as well as issuing instructions on how to uninstall it.

Coke is putting Emojis in your Web Addresses

In yet another unique digital initiative, Coke is puttingemojis into web addresses, quite literally. The credit for the activation goes to the Puerto Rico arm of the company. Coke has registered a host of happy emojis with a .ws domain name. You will be redirected to Emoticoke.com where you can go and pick your own emoji address. Check out the video above to watch the activation live.

Dove and Twitter come together to address hateful messages with #SpeakBeautiful campaign

Dove is partnering with Twitter for the Oscars to fight the hateful tweets that women post about beauty or body, either of themselves or someone else. It has been mentioned that women sent about 5 million tweets with negative sentiments around their appearance in the last year. The campaign is to go live with the Oscars, and Dove has explained: “When a negative tweet is posted, the technology will be used by Dove to send non-automated responses to real women, which include constructive and accessible advice to encourage more positive online language and habits. Advice will come directly from social media and self-esteem experts who collaborate with Dove and Twitter to empower women to speak with more confidence, optimism and kindness about beauty online.”

With that, we wrap up for the week. Make sure you are following us on our Social Media profiles for all the latest happenings and do not forget to share, like and comment on the post if you like our efforts.

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