Award Winning Campaign : MTV Meme Stars – Engaging GenZ and Millennials for MTV India
MTV India is an Indian pay television channel which specializes in music, youth culture, and reality programming. Launched in 1996 as the Indian version of MTV, the channel is owned by Viacom 18. To engage its audience, which is mostly GenZs and Millennials, MTV India decided to launch a social media campaign – MTV
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