MTV India is an Indian pay television channel which specializes in music, youth culture, and reality programming. Launched in 1996 as the Indian version of MTV, the channel is owned by Viacom 18. To engage its audience, which is mostly GenZs and Millennials, MTV India decided to launch a social media campaign – MTV
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Roadies is one of the most engaging and biggest shows on MTV with a total of 18 seasons so far. With a new host and astounding concept, the latest installation of the youth-based reality show was different from the last 17 seasons. The season was being held in South Africa, and was called “Roadies
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Schneider Electric SE is a French multinational company specializing in digital automation and energy management. They work B2B, with a few physical stores in certain areas, and they only provide services to vendors and partners. They desired to expand their reach in the Indian market, and to do so, they sought digital marketing solutions
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