Challenge India is a news driven country where the total count of news pieces consumed every day running into millions. With the coming of the internet, digital platforms have revolutionised communication space and have led to a paradigm shift in information/news creation, distribution and consumption. These platforms have impacted the rate of news consumption in
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Background Bajaj Finserv is one of India’s most diversified financial company offering consumer durable loans, lifestyle loans, personal loans, loans against property, small business loans etc. The company also has dedicated lending options for doctors such as home loans, business loans etc. Challenge In India, National Doctor’s Day is celebrated to show gratitude to the
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Challenge The intention and endeavour behind this intervention were to spread the word about the goodness of organic, green tea. #TeaForTrump digital and content marketing activation focused on inviting users to send their requests to Donald Trump (@realDonaldTrump) directly so that he drinks the green tea and gets a fresh perspective in life. Amidst very
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