This Week In Digital – Instagram Surpasses Snapchat , Amazon Dominates Online Sales, Google AdSense changes policies and Facebook integrating ads in Messenger
This week, a lot of developments have happened in the digital world. Let’s take a look at the latest news in digital space.
Instagram overtakes Snapchat in daily users
- By utilizing ‘stories’ that Snapchat was mainly known for, Instagram has established itself as one of the dominant social media sites.
- Instagram now boasts a total of 250 million daily users; almost 100 million more than Snapchat’s 166 million daily users.
- However, from a business perspective, both platforms are still quite incredibly lucrative to sponsor a company’s product.
More than one-third of online spending done through Amazon
- The global e-commerce agency Salmon has recently done a survey that uncovered a very interesting statistic.
- According to Salmon, around 37% of all online spending is done solely through Amazon – and all signs point towards the fact that this number will keep on increasing.
- In another survey of over 600 consumers, a whopping 73% have declared that their use of digital shopping channels will only increase in the future.
Pop-under ads have been demonetized by Google
- Due to the invasive nature of pop-under ads, Google has informed publishers that they won’t be able to monetize their sites under AdSense if they continue to use this form of ads.
- In fact, Google Ads may no longer be loaded as pop-ups either.
- Publishers who avail the services of AdSense won’t be able to post more than three third-party pop-up ads on their website.
Facebook will soon be introducing ads in Messenger
- The popular messaging app will soon have ads similar to ones shown on your news feed in the official Facebook app.
- These ads were originally beta-tested in Australia and Thailand and could either link to the parent website or open up a conversation on Messenger itself with the advertiser’s chatbot.
- The ads look like typical News Feed ads, complete with its own headline, description, and a link to the original website if the ad doesn’t feature an AI chatbot.
