This Week In Digital - Instagram Surpasses Snapchat , Amazon Dominates Online Sales, Google AdSense changes policies and Facebook integrating ads in Messenger



This week, a lot of developments have happened in the digital world. Let’s take a look at the latest news in digital space.

Instagram overtakes Snapchat in daily users

Instagram surpasses Snapchat

  • By utilizing ‘stories’ that Snapchat was mainly known for, Instagram has established itself as one of the dominant social media sites.
  • Instagram now boasts a total of 250 million daily users; almost 100 million more than Snapchat’s 166 million daily users.
  • However, from a business perspective, both platforms are still quite incredibly lucrative to sponsor a company’s product.

More than one-third of online spending done through Amazon

one-third of online spending done through Amazon

  • The global e-commerce agency Salmon has recently done a survey that uncovered a very interesting statistic.
  • According to Salmon, around 37% of all online spending is done solely through Amazon – and all signs point towards the fact that this number will keep on increasing.
  • In another survey of over 600 consumers, a whopping 73% have declared that their use of digital shopping channels will only increase in the future.

Pop-under ads have been demonetized by Google

Google AdSense Policy

  • Due to the invasive nature of pop-under ads, Google has informed publishers that they won’t be able to monetize their sites under AdSense if they continue to use this form of ads.
  • In fact, Google Ads may no longer be loaded as pop-ups either.
  • Publishers who avail the services of AdSense won’t be able to post more than three third-party pop-up ads on their website.

Facebook will soon be introducing ads in Messenger

Facebook integrating ads in messenger

  • The popular messaging app will soon have ads similar to ones shown on your news feed in the official Facebook app.
  • These ads were originally beta-tested in Australia and Thailand and could either link to the parent website or open up a conversation on Messenger itself with the advertiser’s chatbot.
  • The ads look like typical News Feed ads, complete with its own headline, description, and a link to the original website if the ad doesn’t feature an AI chatbot.

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