IPRCCA Award for Most innovative use of Social Media
We are glad to announce that ARM Worldwide has been awarded with another gold. This time, India PR & Corporate Communications Awards 2016 (IPRCCA) for most innovative use of Social Media in “A hilarious attempt by TE-A-ME to “Purify” Donald Trump”. e4m IPRCCA 2016 is the path breaking initiative to salute and recognise the contribution of PR Consultancies and Corporate Communications.
A big cheers for all the team for bagging one of the 16 gold awards @ IPRCCA.
We have been nominated as the finalist of 2 categories, Most innovative use of Social Media & Integrated Campaign.
Checkout our Content Marketing Framework
For the first 72 hours of this campaign execution, a team of 11 members @armdigital were working day & night. The recipe behind the perfect execution of this campaign lies in an exact and opportune mix of timing, audience targeting, distribution channels, amplification, seeding, and cross promotion on multiple platforms.
Velocity is what we wanted to achieve = (views + articles + conversations + impressions) / time. Checkout the detailed post on strategy behind Tea For Trump campaign execution.
- Website – https://www.teafortrump.com
- LighthouseInsights – https://lighthouseinsights.in/teafortrump.html/
- PR Moment: www.prmoment.in/2165/kolkata-based-tea-company-gets-great-pr-by-news-jacking-donald-trump.aspx
- Mashable – https://mashable.com/2016/07/14/donald-trump-india-tea-bags/