By 2024, the global market for AI and voice-based smart speakers could be worth $30 billion. With over a billion voice searches conducted each month and the advent of smart AI assistants and speakers, voice search has become one of the fastest ways to find information. More smartphone users mean more use of voice search.
As voice search rises, here’s what you need to know about optimising your website with voice to reach valued customers:
What is Voice Search?
Compatible devices, including smartphones, smart speakers, and virtual assistants like Apple’s Siri and Amazon’s Alexa, are used for voice searches. Voice search removes a step in the process, allowing users to take advantage of technology and get answers to questions or simply learn more about a subject.
The voice search feature uses the Automatic Speech Recognition (ASR) system to convert voice signals into text. As a result, tech-savvy users now conduct voice searches utilising voice recognition technology. In addition, personal voice assistants benefit from artificial intelligence (AI) in the form of improved audio quality, longer battery life, and voice control.
Importance of Voice Search
More smartphone users mean more use of voice search. It is imperative for business owners to optimise their websites for voice search. Voice search presents a critical opportunity to capture organic traffic, regardless of industry. Businesses can access a new cohort of users relying on smartphones and smart speakers to make purchases.
People perform the most voice searches when they are in the consideration or buying stage of the sales funnel. Hence, it could bring lucrative sales opportunities if your business appears in voice search results. Voice search users get solutions to their queries faster. This reduces negative signals, such as high bounce rates.
Advantages of Voice Search
Voice searches are on the rise year after year for a variety of reasons. Voice search is 3.7 times faster than typing, which is one of the major causes. In addition, voice search greatly accelerates the procedure of web searches, as users are no longer compelled to open a website, enter their query, and wait for the results to load.
When someone uses voice search to find information, they anticipate the best results. Due to Google’s voice search proprietary algorithm, consumers always receive the most relevant results for their specific voice queries. Your local SEO campaign can go to the next level with the help of voice search optimisation. Services for voice search optimisation are created to assist businesses in improving their local SEO strategy to target voice search users.
How to Optimise for Voice Search?
Due to the conversational character of voice search inquiries, more and more people are using voice search on their devices, so it’s essential that your website is responsive and easy to navigate. Furthermore, since the intent behind voice search is to get immediate results, voice search devices give instant results with the help of knowledge graphs and rich snippets. Therefore, having a high domain rating also becomes crucial.
Voice search queries have questions in words. Hence, use long tail and question keywords for optimisation. Utilising schema markup to improve the relevance of your content is another good approach. Build a customer persona and use it to dig deeper into your content to help your persona with the most relevant information. For example, you could create a webpage with a headline that covers the most common question.
Future of Voice Search
Getting a first-mover advantage is imperative on the grounds that soon, different brands in the same sector will optimise their content per voice search trends, thereby creating direct competition for your business.
- Around 70% of consumers are more likely to purchase from a mobile-friendly website. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilise voice search.
- Nearly 22% of voice search queries seek location-based content. A local voice search SEO strategy can drive traffic to your website and ultimately boost sales. Bear user intent in mind while creating content and optimising for voice search. Think about common searches such as your business’s address, shipping policies, or product details and create content that a voice search will easily be able to turn up and recite.
Businesses must adapt to the increased usage of digital assistants and voice recognition tech to meet consumers’ growing need for convenience. With voice being the most influential touchpoint between you and your customers, you have the power to leverage user voice data at scale with solutions by #ARM Worldwide.