Local SEO Checklist 2017 to Boost Business Performance
After figuring out SEO, now it’s time to delve deeper into Local SEO. And to do that well, we need to have a Local SEO checklist for 2017. What exactly do these words Local SEO mean – this is that part of SEO that particularly deals with search engine optimization for local businesses.
So when the customers who are interested in your products or services are situated in your geographical area, a Local SEO strategy is what is required. And if you’re not showing up in local search, you’re surely missing out.
Taking the efforts that lead to a successful Local SEO campaign will allow your business to appear on page one of Google’s search engine results pages.
So what steps do you need to take and what all do you need to add to your 2017 Local SEO checklist to improve your visibility in local search results? A proper local SEO will also add to your conversions really well.
Some top tips for a local SEO checklist to get your business going:
They are important and will continue to dominate their importance especially when it comes to Local SEO. You need to know what your prospective customers are looking for on search engines for and make sure your content is written and optimized for those specific keyword phrases. There are a lot of tools that can help you with researching your keywords such as Keyword Finder or Google Keyword Planner.
#2. Avoid Over Optimization
Don’t overdo anything. The usage of keywords everywhere in your sentences or blog posts is just going to put the reader off. When you set out to optimize, make sure that the use of keywords are in a few strategic places, that there is a natural flow and that the readers will like what they are going through.
#3. Interesting Content
Search engines will always prefer content that is fresh and unique. You need to gauge what your customers want to know and what exactly are they asking. And then make sure that your content has answers to those queries. There are solutions such as hiring SEO writers in case you are facing a block with writing content. The writers need to churn out SEO optimized content consistently for blog posts, web pages, etc.
#4. Title Tags
They are called title for a reason! One of the most important elements, the Title tags need to be taken care of. Being the main text that the users see on the browser tab, the titles also tell Google what the page is all about.
- You could make your title tags engaging and catchy if you note the following:
- Make sure that there are 55 or fewer characters
- Try to include the brand name wherever possible
#5. Meta Descriptions
This lets the user and search engines know your page in précis form. Stimulating and explanatory Meta descriptions could lead to a higher frequency of clicks on your page. The description should be 156 characters or less in length, so your words don’t put off the users.
This is the text you see when an image fails to load. But care should be taken to include the keyword and describe the image.
#7. Anchor Text Optimization
This is that part which is clickable in a hyperlink. Google uses the anchor text of a link to understand what the page wants to talk about.
#8. Image Optimization
Search engines look at images with a different viewpoint. To make things easier for them and help them comprehend the images better, we need to give them additional information to describe the image. This lends itself to improved rankings for you too.
#9. Business Location Pages
Your business locations need to be created separately. All the addresses/locations cannot appear on a single page. This also means that you need to cater to the Geo-targeted location title tags, descriptions and content.
#10. Local Business Listings
As part of your Local SEO Checklist, it simply makes a lot of sense to complete your business profiles on various sites such as Google My Business, Yelp, Bing Local, or other local business listings in totality.
NAP stands for Name, Address, and Phone Number. If you want to be seen and make an impact in local search, NAP is what comes to your rescue. It helps Google know where your business is located. The search engines also care about the consistency and quantity of NAP mentions as a ranking factor for local search.
#12. Customer Reviews
Who doesn’t crave for some good reviews? Customer reviews are one of the best ways to grow and enhance local business. There would have been innumerable times when you looked up a review and were even influenced by it. The same force works for you too. Focus on reviews on Google My Business or Facebook and increase good reviews by linking to your review profile. Make sure reviews are an inherent part of your Local SEO Checklist come what may.
#13. Citations and Social Profiles
A citation is where you get the honor of getting an online mention of your business. This could be with all or some of your NAP information. A social profile is one step ahead – it is when you get upgraded from a citation. Examples of social profiles are Facebook, LinkedIn, and Pinterest.
#14. Mobile Search
When the whole world is on the go, is your website mobile friendly? This is an important aspect that needs to be taken care of. If users are unhappy with your website because of a poor mobile experience, then you should consider updating to a mobile friendly website. Google is going to start ranking websites via Mobile first. They have already begun testing on a small scale.
#15. Social Media
You need to have a presence on social media. Not just that, the profiles need to be optimized for local SEO too. For furthering your business, you could consider Facebook, LinkedIn, Twitter, YouTube, Google+, Instagram and Pinterest. For blogs there are various sites such as Reddit, Bebo, StumbleUpon, Wikipedia or Slide Share.
Many users or potential customers prefer moving images or videos. To grab their eyeballs, you could add videos on your website pages, local business listings, and the various social media platforms you’re present on. This will also engage your visitors.
#17. Voice Search Audience
Google Voice Search is growing and how, so get set to join the ride and you could rank higher with local optimization tactics.
We’ve armed you with enough pointers with the Local SEO Checklist. So wait no more, up the ante with the checklist and improve your local SEO strategy.