Microsoft's Massive Announcement for Windows 10, Facebook's Effort to bring Relief in Nepal and a new Youtube Campaign on turning 10: Digital Week in Review - #ARM Worldwide



It is May 1st and its Labour’s Day here in India. In fact, not just in India but over 80 countries celebrate the Labour’s Day celebrating the inception of labour rights. The concept was started first in Europe and since then has found legs to travel across several other countries like India. We wish everyone out there, a very Happy Labour’s Day.

And now that is out of the way, we must shift the focus back to one of the most looked out for parts of Friday which is our weekly roundup of everything that is happening in the world of Digital, Digital Marketing and synonymous verticles. Like every week, we will keep the updates short and promise to add a link where you can consume more in case you are interested in reading more about the ongoing topic.

Here are the stories that dominated the headlines on digital, this week:

Microsoft opens doors to bringing iOS and Android apps to Windows 10

Microsoft at its yearly BUILD conference showed off its latest iteration of Windows 10, the upcoming Windows OS version. While several things were interesting about the keynote, the one that stood out the most was that Microsoft is opening its gates to Android and iOS developers to quickly port their applications for Windows 10 to save itself from the remarkable dearth of apps that exist for Windows in comparison. The project will be called Project Astoria where developers will be able to upload their apps to Windows Dev Center which would make use of the largely existing code. This would help the developers as they do not have to code the apps from the ground up for Windows 10.

Good old Facebook Like Box Plugin Calls it a day


Facebook, this week, announced that they will be retiring the embeddable Like Box Plugin. They have now decided to up their game and introduced an upgraded version which will looks a little cleaner and enables the user to pull content feed from their page if they want. The old version of the Like Box will be discontinued from June 23rd, 2015 and the API for the new page plugin is available for the taking. A user need to add the newest Graph API and remove the old for it to work well.

Secret app is shutting down

Secret App

Secret, the anonymous chatting application on iOS and Android is shutting down. The reason for the same was given by the Co-founder of the application, David Byttow who said in an announcement posted to Medium, “Secret does not represent the vision I had when starting the company”. David also posted that he was proud of the product which saw at least 15 million users use it and one that actually dared push the boundaries of social media to new extents.

Facebook collects over $2 million for relief efforts in Nepal

Just days after the devasting earthquake hit Nepal, Facebook added a donation button on top of the news feed for its users so that they could generously donate towards the relief work. It has been reported that Facebook has collected over $2 million in the efforts of restoring happiness in Nepal and would be adding $2 million from its own pocket towards relief work. Mark Zuckerberg wrote a heartfelt message thanking those who donated, saying:

We’ve seen our community come together in some amazing ways since the earthquake in Nepal.

We activated Safety Check and more than 7 million people in the area have been marked as safe. More than 150 million friends were notified and those updates let people rest easier and relief efforts remain focused.

We gave people the option on Facebook to support local relief efforts. In two days, more than half a million people donated and raised more than $10 million to support the International Medical Corps relief effort. Facebook will donate an additional $2 million to local recovery efforts to help those in affected areas.

In times of crisis, the need to connect and share becomes even more critical. WhatsApp and Messenger are being used in Nepal and across the region to get help. Aid workers are using Groups to coordinate and figure out how to get to affected areas. Journalists and media outlets are using Instagram as their primary way to share photos of the events.

It is inspiring to see our community coming together to help people in their time of need. We’re grateful to be serving you, and for all your efforts to support those affected by the Nepal earthquake.

Instagram takes a leap and Twitter takes a backseat


The Instagram fad doesn’t seem to fade. The photo sharing platform took a giant leap surpassing its parent company Facebook and competition Twitter in terms of post interaction, according to a study by Quintly. On a sample of 5,000 Instagram Profiles, the study revealed that an average post on the platform received 4.8 interactions inclusive of likes, shares and comments as oppose to Facebook with 0.72 and Twitter with 0.25 inclusive of tweets, replies and favourites.

A letter a day throughout May for 10 years of Youtube

Ten years ago, video creation and sharing as the world know it changed and there was no looking back ever since. On April 23rd, 2005 an 18 second clip was shot and shared on a private video sharing platform called Youtube. That May, Youtube launched its beta version and never looked back. To commemorate the 10 years of awesomeness, Youtube is celebrating YOU. They are taking you back to all that has happened over the 10 years, good and bad and reliving all the memories created. A complete A-Z. Literally.

With that, we come to the end of this week’s digital roundup. Make sure you like, comment and share the stories, and don’t forget to follow us on our Social profiles for us to keep in touch with everything happening in the digital space.

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