Social media has stirred a great change in how people consume information. Today, content consumption across digital media has become an infinite scrolling habit. To break away and grab attention, content which acts as thumb-stoppers is the priority. But how…
Revenue flows linearly from marketing to sales in a traditional business model. However, with a subscription model, E-Commerce marketers gain the opportunity to lock the customers in for the long haul, ensuring a steady, recurring revenue stream. Subscription marketing brings…
A well-designed buyer persona unveils valuable insight into how buyers make purchase decisions. In addition, it encourages a decision-maker in refining ad campaigns, content creation, efficient and aligned product development, along with marketing problem-solving. Thus, your personas are a foundational,…
The digital advertising realm is going through a transformation, where browsers have limited the lifespan left for third-party cookies. With such significant restrictions being rolled out, it is the perfect time for brands to rethink their digital advertising strategy. Re-engineered…
Savvy marketing experts understand that customer retention is worth its weight in gold. By putting customers first, you can reap the rewards of loyalty, retention and advocacy. However, just because a customer has completed their first purchase doesn't mean you…
Since the advent of Radio’s adoption as a potent medium for customer attention, marketers have heavily relied on the merit of mainline audio content. From jingles to anthems, people generate different listening experiences to varied audio content formats during their…
It’s now evident that influencer marketing is already a booming industry. It encompasses curating highly engaging content, sharing it in a strategic way to reach more people and engaging with the audience to build a relationship. Influencers provide instant promotion…
Over time, your blogs or articles get stale, they no longer possess the SEO quality and capacity that they once did. Every marketer deals with the issue of stagnant organic traffic while reviewing metrics at some point. Sometimes, all your…
Managing and consistently updating your website is crucial in the digital world we work and live in. Businesses need an intuitive system that allows easy updating of information while maintaining brand identity and keeping messaging consistent for prospective customers. A…
In the era of consumerism, the concept and need for digital branding thrive on any and every omnichannel approach. It is the ability to consistently apply your brand's story to a consumer throughout the digital touch points (social media, web…
Core Web Vitals are a hot topic in the SEO realm right now. They are a set of user-facing metrics, helping site owners measure the user experience on the web. Ranking higher on search engines is a continuous effort to…
The very first stage of a customer's journey is the most crucial one for any business. Marketers plan to increase the number of prospects that enter the business pipeline and then push to trickle them down. Top Of The Funnel…
HubSpot is a pioneer inbound marketing, sales and servicing platform. The product has built a reputation as an innovator and mainly focuses on being the leading CRM tool. More than 113,000 companies in over 120 countries worldwide rely on HubSpot…