Digitalisation was being adopted at a steady pace until the year 2020 brought a sea-change and accelerated the rate of digital transformation. With technology and innovation bringing in new developments almost every day, businesses will need to hone a wide…
The world of advertising is constantly adapting to the latest trends in the market and businesses are simultaneously leveraging these ideas to send better promotional messages to an expansive audience. With 2020 behind us, every business is coming up with…
The year 2021 will see many necessary and quick changes in the marketing landscape and Influencer marketing is expected to take over and be a vital element of this much-needed change. The nature of digital marketing and social commerce is…
In 2021, businesses will have to move past their losses in the year 2020, and come up with robust digital marketing strategies for long-term benefits. They will have to ensure that their approach is all-encompassing and functions smoothly across all…
Over the years, the digital marketing landscape has undergone several transformations for easier communication and better experience with the audience it targets. It is a continuous evolution process, and it brings in the much-needed change to keep pace with the…
The Coronavirus pandemic has furthered digital marketing by a considerable margin in the past few months. Not like it wasn’t popular before, but now, it is possibly one of the go-to methods that people are using to get their brands…
Content creation and content sharing are widespread today. Everybody likes making their feed attractive and despite so many applications that are already present in the market, people are constantly looking for newer methods and ways to make their feed stand…
Marketing is all about connecting with people and the message you are trying to get across to the masses. In today’s digital era, your best bet is digital marketing. Meeting customer needs digitally, having an online presence, organising campaigns -…
Festivals are all about togetherness, happiness, sharing, bringing people together, and all things festive. Families and friends celebrate, reminisce, and enjoy to make a lifetime's worth of memories. However, this Diwali is a little different, as we try and go…
E-commerce has been a game-changer during the Covid-19 pandemic as it has been constantly moulding itself into something new as per the changing requirements of the customers. Everyone has literally been cornered into choosing the online and digital mode. In…
‘Sales’ - the term that rings in the mind of business leaders and management professionals during the festive season in India. It is a multi-faceted street - brands come up with lucrative promotions, e-commerce platforms launch extravagant sales, and even…
The ongoing festive period is in full swing with brands planning to make the most out of the increased purchasing capabilities of customers, who in turn, are targeting the lucrative promotions and discounts available. However, it’s a different ballgame this…
With the festive period nearly here, brands must be eagerly anticipating the upcoming rush. E-Commerce is fundamentally indispensable now, with it being the preferred mode of business for most users. Embracing digital transformation and technology during the Diwali festive season,…