The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India have been steadily evolving over the years. With consumer interest in D2C digital health soaring…
There is immense growth potential in India's Fashion E-commerce domain, especially as we move towards the world of multiple touchpoints, where brands are looking to connect with consumers online. India's online fashion retail market share is expected to increase by…
Rural Marketing Association of India (RMAI) recently organized #DecadeofChange: a panel discussion on the journey of media in rural India, highlighting the evolution of rural communication. Mr. Raj Kumar Jha, Director Rural Campus & General Secretary, RMAI moderated the discussion…
The Indian rural market is on the very edge of an E-com Revolution. It ensures untapped potential to become the market leader for most E-commerce business enthusiasts and budding entrepreneurs looking forward to a major digital transformation and digital branding.…
ad:tech New Delhi brought together the brightest and most influential brands, agencies, publishers, and technology providers to discover the future of marketing and do business face-to-face. They set the stage for reputed leaders with ideas to share their stories, learnings,…
Every marketer in the current, technically-advanced and dynamic business world knows the value of the right SEO strategies. Its relevance has only increased over the years, making it the buzzword of the year. Though business owners prioritize optimization and aim…
The age of ultra-connectivity has caused a major transformation in communication, creating room for new types of marketing strategies. This has led to a keen focus on real-time interactions with consumers across channels to keep things as informal and conversational…
When you need fresh marketing ideas or decide it's time to upgrade your accounting software, the first thing you do is Google it. When it comes to achieving marketing goals, most B2B buyers that content marketing is important. Without at…
Brands and individuals tune in to Twitter every day to connect with people over real-time conversations and to see and discuss what's going on in the world, across all of their interests and passions. Twitter hosted an online event in…
Search traffic, conversion rate, and website performance are some digital marketing jargons that are not unheard of for savvy marketing experts who aim to thrive in the current digital age. Bounce rate is another critical term that differentiates between a…
The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via…
With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204…
Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact…