To stay resilient in these uncertain times, strengthening your marketing measurement plan is more important than ever. Having a clear understanding of what works and what doesn’t, enables leaders to make data-driven decisions that drive business growth and set them…
Customer data is the goldmine for businesses. Companies collect large amounts of consumer data as it helps them make better decisions and efficient strategies to increase sales and ROI. According to surveys, around 49% of businesses believe that customer data helps…
As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest. Let's revisit some of…
There are endless terms in the digital marketing domain, related to SEO, content marketing, influencer marketing, paid media, and more. Talking solely about the SEO industry, there are numerous terminologies, some of which we might not even be aware of.…
Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience and engage with them. While some companies are following the usual method for reaching out…
70% of marketers report that content marketing helps to educate their target audience. Therefore, understanding the trends, technologies, and approaches that will be most successful in the future is crucial for organisations constantly looking for new methods to connect, engage,…
Customer behaviour has indeed evolved drastically. With new and emerging technologies, the digital domain is changing the way consumers interact with brands and purchase products. For example, the pandemic has shifted the shopping experience to an internet-only experience for many.…
In this age of digitalisation, the world is shifting toward virtual experiences, creating more possibilities for user involvement. In 2023, new trends will emerge that will transform consumer experiences, daily advance tasks, forecast hazards, and — most importantly — improve…
Websites serve as the first touchpoint between your business and customers. It has the ability to create a complete brand perception with just the first glance. Almost all website designing efforts are directed towards creating a great brand image. And,…
The impact of digital marketing has forever changed the way companies positioned themselves in the market and communicated with customers. Post the development of computing and business intelligence systems, digital marketing has transformed the way brands communicate with their audience.…
The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing businesses to rule. As the craze for social media continues to grow, more businesses are utilising this unique marketing tactic to increase their…
Each year, Google releases its annual ‘Year in the Search list’, revealing the top trending search terms and topics of the year. This list provides an interesting insight into what the world was talking about in the past 12 months.…
Almost every industry has started developing knowledge of artificial intelligence to incorporate it into its business operations and marketing practices. But, one industry which is extremely receptive to the inclusion of AI is E-commerce. With the highly customer-centric environment and…