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Newsroom

  • article

    Build and Grow: Top Of The Funnel Marketing Strategy

    The very first stage of a customer's journey is the most crucial one for any business. Marketers plan to increase the number of prospects that enter the business pipeline and then push to trickle them down. Top Of The Funnel…

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    HubSpot’s Pivotal New Addition: Operations Hub

    HubSpot is a pioneer inbound marketing, sales and servicing platform. The product has built a reputation as an innovator and mainly focuses on being the leading CRM tool. More than 113,000 companies in over 120 countries worldwide rely on HubSpot…

  • Get to know how vaccination works! 💉

    LET’S CHECK OUT HOW VACCINES SLAY COVID! India has started one of the biggest vaccine drives around the world considering its large population, now we certainly have some common questions in mind about the vaccination process and the vaccines. We…

  • Stigma Around Covid + Physical & Mental Health 🧠 💪

    STIGMA AROUND COVID   REACH OUT! Don’t be afraid to ask for help. Be connected to your friends and family, seek their support if you need it. Be open to talk about anything with them. If you find yourself in…

  • THE BUTTERFLY EFFECT: HOW SMALL CHANGES LEAD TO BIG PROGRESS

    HOW WE CAN TRY TO MAKE THE BEST OF THIS SITUATION   With the COVID-19 (china virus - pun intended) situation continuing to evolve, it’s difficult to feel grounded. While dealing with these disruptions in our daily lives, we need…

  • How Safe Are Vaccines & How To Get Your Slot? 💉

    HOW SAFE ARE VACCINES?   In the backdrop of reports questioning the safety of the vaccines, the DCGI has said both Covishield and Covaxin are safe Covid-19 vaccines. DCGI VG Somani categorically said, “BOTH vaccines are 110 percent safe. Some…

  • PREVENTION IS BETTER THAN CURE – Post-Covid

    PREVENTION IS BETTER THAN CURE   SOMETIMES ‘TOO CHEESY’ IS GOOD! The swiss cheese is not edible, but it can save lives. In the ongoing conversation about how to defeat the coronavirus, experts have made reference to the “Swiss cheese…

  • Post Covid Recovery

    Let’s start on a POSITIVE note! We are all in this together and we will get through this together! - A true ARManion 💪 Some of us are still not sleeping well, sanitisers are making our hands dry, and our…

  • article

    Simplifying Marketing Automation for your E-commerce Business

    Marketing automation in today’s customer-led, dynamic environment can fasten up GTM and refine efficiency, allowing businesses to utilise time for improving their growth. 64% of leading E-commerce businesses say that integrating marketing automation has contributed to more sales. By uniting…

  • article

    Performance Marketing Fundamentals for your E-commerce Store

    Performance Marketing is the combination of acquisition and optimisation to encourage engagement, enhance brand awareness, and generate more sales in an improved, efficient, and more cost-effective manner. It is the core element of any marketing campaign at present, as it…

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    Transform your E-commerce Website to Deliver Growth

    It is crucial that all the elements of your E-commerce store come together to create a perfect experience for your customers. Fortunately, you can do numerous things to enhance the possibilities of driving your sales traffic and keeping your customers…

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    Social Media Tactics for Customer Retention

    In the process of acquiring new customers, retaining them sometimes takes a backseat. Studies have shown that retaining customers costs seven times lesser than acquiring a new one. To prevent such situations, businesses have to focus on extending their customers’…

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    How to Drive Organic Traffic on Your E-commerce Website?

    A few core fixes can significantly impact your search traffic without needing to earn new links. It is the art of converting more visitors on your website to boost your sales. On an average, companies are spending as much as…

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