Social Media platforms provide you access to people that matter the most for your business. Getting your employees involved in social media marketing is a strategy that is increasingly growing and equally rewarding. Ergo, it makes sense for a company…
International SEO can be an excellent way to expand and grow your business because it could very well be in your competitors' blind spot. By optimizing your website for International traffic, you can quickly grow market share by converging on…
YouTube is one of the most popular and the biggest social networks in the world. YouTube is where your audience is. It has over two billion active users worldwide. In addition, the platform is so far-reaching that it can be…
Customer expectations are unquestionably undergoing a major transformation. So how can businesses meet these expectations and ensure every customer interaction is smooth? One unique way to optimise and understand these customer experiences is a process called customer journey mapping. It…
A superior user experience is everything when it comes to administering a website. On the one hand, the user expectations are immense; the site should provide information, media, and engagement. On the other hand, the Internet is growing, making it…
Through the advancement and adoption of technology, we can now access a plethora of products and services at the click of a button, from anywhere around the world, at any time of the day. It's now entirely achievable for businesses…
Social media has stirred a great change in how people consume information. Today, content consumption across digital media has become an infinite scrolling habit. To break away and grab attention, content which acts as thumb-stoppers is the priority. But how…
Revenue flows linearly from marketing to sales in a traditional business model. However, with a subscription model, E-Commerce marketers gain the opportunity to lock the customers in for the long haul, ensuring a steady, recurring revenue stream. Subscription marketing brings…
A well-designed buyer persona unveils valuable insight into how buyers make purchase decisions. In addition, it encourages a decision-maker in refining ad campaigns, content creation, efficient and aligned product development, along with marketing problem-solving. Thus, your personas are a foundational,…
The digital advertising realm is going through a transformation, where browsers have limited the lifespan left for third-party cookies. With such significant restrictions being rolled out, it is the perfect time for brands to rethink their digital advertising strategy. Re-engineered…
Savvy marketing experts understand that customer retention is worth its weight in gold. By putting customers first, you can reap the rewards of loyalty, retention and advocacy. However, just because a customer has completed their first purchase doesn't mean you…
Since the advent of Radio’s adoption as a potent medium for customer attention, marketers have heavily relied on the merit of mainline audio content. From jingles to anthems, people generate different listening experiences to varied audio content formats during their…
It’s now evident that influencer marketing is already a booming industry. It encompasses curating highly engaging content, sharing it in a strategic way to reach more people and engaging with the audience to build a relationship. Influencers provide instant promotion…