The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India have been steadily evolving over the years. With consumer interest in D2C digital health soaring…
May 20, 2022
Team #ARM Worldwide
There is immense growth potential in India's Fashion E-commerce domain, especially as we move towards the world of multiple touchpoints, where brands are looking to connect with consumers online. India's online fashion retail market share is expected to increase by…
May 13, 2022
Shrishti Jain
Rural Marketing Association of India (RMAI) recently organized #DecadeofChange: a panel discussion on the journey of media in rural India, highlighting the evolution of rural communication. Mr. Raj Kumar Jha, Director Rural Campus & General Secretary, RMAI moderated the discussion…
May 10, 2022
Namita Gangwani
The Indian rural market is on the very edge of an E-com Revolution. It ensures untapped potential to become the market leader for most E-commerce business enthusiasts and budding entrepreneurs looking forward to a major digital transformation and digital branding.…
May 6, 2022
Team #ARM Worldwide
ad:tech New Delhi brought together the brightest and most influential brands, agencies, publishers, and technology providers to discover the future of marketing and do business face-to-face. They set the stage for reputed leaders with ideas to share their stories, learnings,…
April 29, 2022
Team #ARM Worldwide
Every marketer in the current, technically-advanced and dynamic business world knows the value of the right SEO strategies. Its relevance has only increased over the years, making it the buzzword of the year. Though business owners prioritize optimization and aim…
April 28, 2022
Divya Singh
The age of ultra-connectivity has caused a major transformation in communication, creating room for new types of marketing strategies. This has led to a keen focus on real-time interactions with consumers across channels to keep things as informal and conversational…
April 22, 2022
Team #ARM Worldwide
When you need fresh marketing ideas or decide it's time to upgrade your accounting software, the first thing you do is Google it. When it comes to achieving marketing goals, most B2B buyers that content marketing is important. Without at…
April 21, 2022
Prakriti Saxena
Brands and individuals tune in to Twitter every day to connect with people over real-time conversations and to see and discuss what's going on in the world, across all of their interests and passions. Twitter hosted an online event in…
April 11, 2022
Namita Gangwani
Search traffic, conversion rate, and website performance are some digital marketing jargons that are not unheard of for savvy marketing experts who aim to thrive in the current digital age. Bounce rate is another critical term that differentiates between a…
April 8, 2022
Divya Singh
The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via…
March 25, 2022
Team #ARM Worldwide
With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204…
March 17, 2022
Team #ARM Worldwide
Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact…
March 11, 2022
Team #ARM Worldwide