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  • article

    Rewire Customer Interaction With Chatbots

    Customer interaction and communication are quintessential elements of marketing activities, especially on digital platforms. In the current scenario we find ourselves in, physical interaction and engagement between brands and users are at an all-time low. This makes it more important…

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    Advertising Code & Guidance

    As per a few recently released advertising guidelines, non-legible disclaimers, and information in ads will be viewed as false advertising. The owners of such ads can be penalized or imprisoned as per the procedures put in place by the consumer…

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    Drive business growth with transparency

    When it comes to building a loyal consumer base, the most significant thing to achieve is trust. This is one of the key elements that play a role in sustaining a successful business. This trust can be earned by being…

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    Post-COVID consumer behaviour & marketing response

    India is currently battling a pandemic as, what some might call, the epicentre of the outbreak. However, this period also marks the beginning of the post-COVID or what has come to be known as the new normal. It has been…

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    Keeping up the MEME-entum

    The last decade has witnessed a significant shift when it comes to brands’ social media presence. Now, brands no longer wish to present themselves as polished and formal on social media and are striving to attain a more human-like and…

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    Trends Shaping Influencer Marketing

    A $2 Billion industry, influencer marketing has undoubtedly changed the social media game for brands.  With the influencer landscape estimated to grow to a whopping $5-10 billion industry by the coming year, it’s undoubtedly a marketing force that isn’t expected…

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    Digital Automation for SMEs

    In the coming months, businesses are going to see an increased dependency on their digital strategy to make it through to the post-COVID era. The unprecedented decline of live events and conferences, and other related channels, along with enhanced barriers…

  • Why data is important in Public Relations

    In God we trust, all others must bring data- William Edwards Deming. One of the most undesirable yet common scenarios in marketing is that brands invest their money and efforts in marketing but fail to get the desired results. When…

  • The future of marketing is the emotion

    ad:tech 2019 started on a high note with a spirited session from David Freeman, the Executive Vice President of Star India, who spoke about the importance of emotional stakes in the marketing strategies of today. This point was illustrated in…

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    PR in the Digital World

    PR, just like nearly every function of promotion, has had multiple faces since its inception. It is a field which has evolved into new forms multiple times and will continue to do so in the near future. Nowadays, PR is…

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    Roadmap to Omnichannel Marketing

    As technology evolves with each passing day, it becomes more and more integrated into our daily lives. With each innovation that takes place in technology, the lines between our online and real lives become increasingly blurred.  Needless to say, this…

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    Driving digital transformation 2020

    The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we work, how we communicate, how we shop, or even how we consume entertainment.  The influence…

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    Content and Creative Chemistry

    The global pandemic has brought a plethora of changes in basic day-to-day activities and functions, be it the way we work, shop, communicate, or even entertain ourselves. This shift in lifestyle has led to a clear transformation of consumer behaviour…

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