Newsroom - #ARM Worldwide

Newsroom

  • article

    E-commerce in ‘Bharat’: E-volution Across Rural Sectors

    The Indian rural market is on the very edge of an E-com Revolution. It ensures untapped potential to become the market leader for most E-commerce business enthusiasts and budding entrepreneurs looking forward to a major digital transformation and digital branding.…

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    Welcome to the Future: ad:tech 2022

    ad:tech New Delhi brought together the brightest and most influential brands, agencies, publishers, and technology providers to discover the future of marketing and do business face-to-face. They set the stage for reputed leaders with ideas to share their stories, learnings,…

  • article

    How to Optimize Your Website with Technical SEO?

    Every marketer in the current, technically-advanced and dynamic business world knows the value of the right SEO strategies. Its relevance has only increased over the years, making it the buzzword of the year. Though business owners prioritize optimization and aim…

  • article

    Conversational Marketing is here! Where are you?

    The age of ultra-connectivity has caused a major transformation in communication, creating room for new types of marketing strategies. This has led to a keen focus on real-time interactions with consumers across channels to keep things as informal and conversational…

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    SEO Guide: What You Must Know in 2022

    When you need fresh marketing ideas or decide it's time to upgrade your accounting software, the first thing you do is Google it. When it comes to achieving marketing goals, most B2B buyers that content marketing is important. Without at…

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    How Can Brands Leverage Twitter Effectively in 2022?

    Brands and individuals tune in to Twitter every day to connect with people over real-time conversations and to see and discuss what's going on in the world, across all of their interests and passions. Twitter hosted an online event in…

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    Pump Up Your Marketing Game with Reduced Bounce Rates

    Search traffic, conversion rate, and website performance are some digital marketing jargons that are not unheard of for savvy marketing experts who aim to thrive in the current digital age. Bounce rate is another critical term that differentiates between a…

  • article

    IPL: Behind the Digital Scenes

    The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via…

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    Leveraging OTT Media for Digital Advertising

    With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204…

  • article

    Metaverse: What’s this Big Buzz in Tech?

    Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact…

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    Join #ARM in Breaking the Bias

    “Where there is a woman, there is magic” - Ntozake Shange. The achievements of women and how far they have come in the struggle for their rights within the cultural, political, and social spheres are honoured as International Women’s Day…

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    2022 Trends Digest

    With more and more brands targeting the consumers online, digital continues to be deeply implanted in the communications strategy of brands. As a result, businesses today must not only plan for the future of their marketing efforts but also be…

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    Major Tech Trends to Follow in 2022

    From the continuing advancement and leveraging of artificial intelligence to developments that make even online shopping a ‘hands-on’ experience, technology is composed to continue transforming the way we live and work in 2022. The confluence of technologies is completely altering…

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