Scoring Ahead: Venturing into Professional Training with SCoRe
We at ARM Worldwide are super excited to announce our collaborative effort with Indian School of Communications and Reputation (SCoRe) towards providing training in the Digital PR sector, establishing it further as a critical mandate in Digital Marketing. We would be providing training for one of our expertise services, Digital PR and Communications under SCoRe’s Ace Digital programme. The objective towards this collaboration is to help upcoming marketers understand the newly introduced concept of PR when it meets the Digital multiverse.
Following will be our prime arenas of focus towards this initiative:
- Communications for Digital Ecosystem
- Content Strategy
- Bloggers Relationship Building and Outreach
- Online Reputation Management
On this auspicious announcement, industry veteran and SCoRe’s founding dean Amith Prabhu shared his thoughts on our efforts ahead with SCoRe:
“We are creating learning modules with like-minded partners who bring a wealth of experience and solid expertise in a specific domain. These partner organisations are led by leaders of repute who want to share knowledge with a new generation of communicators.
By collaborating with ARM Digital we have ensured that PR professionals get exposed to new tools in digital communications beyond social and content. We are confident this will greatly benefit client servicing abilities of participants.”
— Amith Prabhu, founding dean at SCoRe
On similar note, Ritesh Singh, our CEO shared his statement of endeavour and excitement of this initiative:
When we see the traditional PR industry, we see a lot of talent, amazingly crafted communication and wisdom. But the only gap that needs to be bridged is the knowledge of Digital. With that in place, PR professionals will not only be equipped to engage an converse with the brand’s audience but, will also be able to contribute towards converting them into consumers.
One of our company’s core value is Ecosystem++; that is giving back to the ecosystem. This association reflects the same ideology. When we endeavour to develop a robust industry acumen, the industry grows at both, micro and macro levels.
— Ritesh Singh, CEO at ARM Worldwide