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#INBOUND’17 : What Inbound Marketers Can Learn From Michelle Obama


#INBOUND’17 : What Inbound Marketers Can Learn From Michelle Obama

Michelle Obama has carved a niche for herself beyond just being President Barack Obama’s wife. Her charming personality, calm demeanour, rejection of sexism and zest for spreading awareness for social and health issues makes her an inspiration for millions of people – especially the youth – worldwide. Her dedication and perseverance towards her causes have

What Experts Are Saying About Digital Marketing


What Experts Are Saying About Digital Marketing

Recent technological development – along with social media – have transformed the consumer’s thinking process. The way they behave with brands has also undergone change as well. So, even though traditional means and methods are very much in vogue, modern-day marketers are upping the ante and learning the ropes of digital marketing strategies to get

This week in digital – Facebook integrating VR to their social networking, Apple disabling Facebook tracking with their anti-tracking tool, Twitter launching a ‘Happening Now’ section and bookmarking, and Facebook allows stories to use pages


This week in digital – Facebook integrating VR to their social networking, Apple disabling Facebook tracking with their anti-tracking tool, Twitter launching a ‘Happening Now’ section and bookmarking, and Facebook allows stories to use pages

Another week, another round of digital news. Here’s the latest happenings of this week in the digital world. Facebook is switching from 2D to a 3D social network with VR With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world. This virtual reality

Reasons Digital Marketing is a Must for SAAS Business Growth


Reasons Digital Marketing is a Must for SAAS Business Growth

Every Software-as-a-Service (SaaS) company needs to take a strategic approach to digital marketing, even if it thinks it can do without it! Because – as we all know and can easily admit – growing any business is not an easy task and this is especially true for SaaS companies. Digital marketing helps SaaS companies find

7 Things You Need to Look for in an SEO Management Company


7 Things You Need to Look for in an SEO Management Company

When you look at SEO practices for the first time, it can look somewhat intimidating and challenging. But, if you have the right SEO management company helping you out, then it’s a walk in the park. The U.S. Department of Labor performed a study, which revealed that if you’ve made a bad hire, then the

HubSpot vs. Marketo: Which Automation Tool is Right for Your Business


HubSpot vs. Marketo: Which Automation Tool is Right for Your Business

Marketing automation tools have decreased the workload of marketers by delivering accurate and actionable results without any intervention required. With a huge spurt in the marketing automation industry, many big players have entered the market. Marketers often have a tough time comparing HubSpot vs. Marketo, which top the list of marketing automation tools. Others in

2x Your Efficiency With 5 Awesome HubSpot Sales Tools


2x Your Efficiency With 5 Awesome HubSpot Sales Tools

Sales, as a vital function of any organization, has undergone a lot of changes since its integration with technology. Earlier, the process of sales used to entail just acquiring target customers and pitching about your product to them. Today, sales has evolved and has gone far beyond just acquiring customers and closing the deal with

This week in digital – the importance of Content Marketing, Google extends a helping hand to publishers, Facebook attaches Wikipedia article links with publisher info and Snapchat pursues mobile startups with Snap Accelerate


This week in digital – the importance of Content Marketing, Google extends a helping hand to publishers, Facebook attaches Wikipedia article links with publisher info and Snapchat pursues mobile startups with Snap Accelerate

The latest week brings about a host of digital developments. Here are the latest trends in the digital world that are worth knowing about. The useful nature of content marketing – Honey Singh Content marketing is evolving as marketers’ go-to strategy. It has been producing sizeable results for companies, primarily by increasing awareness, driving engagement

6 CRO Mistakes Every Marketer Should Avoid


6 CRO Mistakes Every Marketer Should Avoid

If the primary goal of your business is to generate conversions, then it’s ideal that you contemplate the best ways to increase the conversion rate to your website. And to achieve that target, it is critical for you to keep experimenting with various action points in your website. Conducting a Conversion Rate Optimization test (or

Startups Guide to Cost – Effective PPC


Startups Guide to Cost – Effective PPC

Startups face many challenges while trying to gain an initial foothold in the market and industry. They have to increase the awareness about their brand or company among their prospective customers, and also have to keep in mind their budget constraints while implementing any large-scale marketing strategy. Hence, most startups and SMEs turn to inbound

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