[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR


[Guide] 10 Key Things that You Must Know About Influencer Marketing & Digital PR

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing

10 Tactics to Make Social Media Work for SMBs


10 Tactics to Make Social Media Work for SMBs

With most companies shifting their marketing attention from traditional media to social media, the importance of good marketing tactics has constantly been increasing. Getting the right marketing tactics is very important, or else the strategy is ineffective. There are a lot of methods that people have used from time to time-related to social media marketing,

How Inbound Marketing Can Help You Grow Your Startup


How Inbound Marketing Can Help You Grow Your Startup

Inbound marketing refers to a marketing strategy that helps companies bring their potential audience to their business, rather than having the marketing team pay a hefty amount and fight for the customer’s attention. Companies create marketing content in order to appeal to their potential customers, which attracts qualified client leads to the business and keeps

Web Development Trends That Are Going to Stay


Web Development Trends That Are Going to Stay

The way websites are designed and developed has undergone a lot of changes in the past few years. Earlier, mostly HTML and JAVA were used to design the websites, but they were less interactive, lacked behind on the creative front and was less intuitive. The introduction of PHP and Content Management System (CMS) changed the

This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation


This Week in Digital – The Impact of Content Marketing on LinkedIn, an HR Revolution with Google Hire, Facebook Starts Competing with YouTube Through Watch, and the Rising Importance of Automation

Another week, another round of the latest developments in the digital world. Let’s look at some of the major ones. ‘How to effectively market content on LinkedIn’ – Honey Singh, CEO of #ARM Worldwide LinkedIn marketing today is one of the most effective gimmicks to reach the target audience and one of the best places

6 Best Award Winning Social Media Campaigns to Watch in 2017


6 Best Award Winning Social Media Campaigns to Watch in 2017

Every marketer dreams of creating and implementing the greatest buzz-worthy marketing campaign on social media platforms to gather the attention of the masses. Brands have come up with a blend of traditional and new media tactics to get the people talking about their brands on social media platforms. A social media campaign is a marketing

10 Must-Haves In The CMO’s Digital Marketing Budget


10 Must-Haves In The CMO’s Digital Marketing Budget

With the world’s focus shifting from traditional marketing to digital marketing, it is important to distribute your budget to achieve good marketing strategies effectively. Digital marketing strategies can take up unlimited funds, which is why you need to set a budget which is comfortable for your company to spend. Within this budget, it is important

10 Facts that Prove the Value of Having a Blog on Your Website


10 Facts that Prove the Value of Having a Blog on Your Website

With the emergence of the digital era, two-way communication process has diversified into computer-mediated communication these days. Blogs have frequently become a source to generate content on websites and connect to millions of users on the internet. Text, pictures and sound files have become various approaches to reach potential customers through their high-quality content. Readers

Lean UX: Capturing User Behavioral Needs and Pain Points


Lean UX: Capturing User Behavioral Needs and Pain Points

Today, technology has changed the way we market and promote our products and services. Websites and Applications have become an important marketing model to maintain a digital presence on the web for any business. An active site helps the marketers for generating the leads. But there is a need to analyse the user experience while

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