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Influence of E-commerce on the Healthcare Industry


Influence of E-commerce on the Healthcare Industry

The growing popularity of visionary manufacturers that sell directly to consumers has made waves within the healthcare industry. Wellness marketplaces and online pharmacies in India have been steadily evolving over the years. With consumer interest in D2C digital health soaring and new telehealth startups launching every month, exciting movements are to track.  We’re highlighting some

Fashion E-commerce: What Drives its Growth in 2022?


Fashion E-commerce: What Drives its Growth in 2022?

There is immense growth potential in India’s Fashion E-commerce domain, especially as we move towards the world of multiple touchpoints, where brands are looking to connect with consumers online. India’s online fashion retail market share is expected to increase by $22.97 billion from 2021 to 2026. The market’s growth momentum will accelerate at a CAGR

How Rural Communication Has Evolved: The Journey Of Media In Rural India


How Rural Communication Has Evolved: The Journey Of Media In Rural India

Rural Marketing Association of India (RMAI) recently organized #DecadeofChange: a panel discussion on the journey of media in rural India, highlighting the evolution of rural communication. Mr. Raj Kumar Jha, Director Rural Campus & General Secretary, RMAI moderated the discussion between Mr. Ritesh Singh, MD & CO-FOUNDER #ARM Worldwide, Ms. Kalpana Kaul Raina, COO, Impact

E-commerce in ‘Bharat’: E-volution Across Rural Sectors


E-commerce in ‘Bharat’: E-volution Across Rural Sectors

The Indian rural market is on the very edge of an E-com Revolution. It ensures untapped potential to become the market leader for most E-commerce business enthusiasts and budding entrepreneurs looking forward to a major digital transformation and digital branding. As per IAMAI, India stands second in rank in the number of internet users (451

Welcome to the Future: ad:tech 2022


Welcome to the Future: ad:tech 2022

ad:tech New Delhi brought together the brightest and most influential brands, agencies, publishers, and technology providers to discover the future of marketing and do business face-to-face. They set the stage for reputed leaders with ideas to share their stories, learnings, and unique perspectives. Needless to say, the event was a huge success, and we got

How to Optimize Your Website with Technical SEO?


How to Optimize Your Website with Technical SEO?

Every marketer in the current, technically-advanced and dynamic business world knows the value of the right SEO strategies. Its relevance has only increased over the years, making it the buzzword of the year. Though business owners prioritize optimization and aim to create incredible strategies, they fail to understand the proper implementation means. They understand the

Conversational Marketing is here! Where are you?


Conversational Marketing is here! Where are you?

The age of ultra-connectivity has caused a major transformation in communication, creating room for new types of marketing strategies. This has led to a keen focus on real-time interactions with consumers across channels to keep things as informal and conversational as possible. So let us see how conversational marketing can help brands grow. Accelerate Conversions

SEO Guide: What You Must Know in 2022


SEO Guide: What You Must Know in 2022

When you need fresh marketing ideas or decide it’s time to upgrade your accounting software, the first thing you do is Google it. When it comes to achieving marketing goals, most B2B buyers that content marketing is important. Without at least some kind of presence on Google, businesses will face a digital uphill battle. And

How Can Brands Leverage Twitter Effectively in 2022?


How Can Brands Leverage Twitter Effectively in 2022?

Brands and individuals tune in to Twitter every day to connect with people over real-time conversations and to see and discuss what’s going on in the world, across all of their interests and passions. Twitter hosted an online event in March 2022 called #What’shappeningIndia2022 where experts spoke about twitter’s latest innovations, products, content, and commitment

Pump Up Your Marketing Game with Reduced Bounce Rates


Pump Up Your Marketing Game with Reduced Bounce Rates

Search traffic, conversion rate, and website performance are some digital marketing jargons that are not unheard of for savvy marketing experts who aim to thrive in the current digital age. Bounce rate is another critical term that differentiates between a star performing website and one that fails to attract and retain visitors.  E-commerce and retail

IPL: Behind the Digital Scenes


IPL: Behind the Digital Scenes

The mutually beneficial relationship between digital marketing and the Indian Premier League (IPL) has thrived from the very start, and with the rise in hyper-digitalisation, the industry has only benefited more. Advertising and promotion on social media sites or via a partnership with cricketers have also given much-needed public exposure to several brands and their

Leveraging OTT Media for Digital Advertising


Leveraging OTT Media for Digital Advertising

With a rapidly growing viewership, it is no surprise to see an increasing number of brands opting to advertise on OTT platforms. They have changed the way the world consumes content. In India alone, there was a consumption of 204 billion minutes of OTT content in 2021. And this new way of providing media content

Metaverse: What’s this Big Buzz in Tech?


Metaverse: What’s this Big Buzz in Tech?

Initially started as a means to enhance the gaming experience and entertainment, metaverse has evolved to become the most significant tech that is revolutionising all prominent sectors across the globe. This visually rendered internet allows individuals and brands to interact across digital worlds and exchange digital items across platforms. Let us find out what the

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