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What marketers can learn from Simona Halep’s success story


What marketers can learn from Simona Halep’s success story

Recently, the world of professional tennis witnessed the crowning of a new French Open champion, Simona Halep. By doing so, she also achieved her first Grand Slam title – a feat that had eluded her for what felt like ages. However, no matter how many obstacles Halep encountered in her journey, she always managed to

Why Brands Use Social Commerce?


What is social commerce and why are brands using it? Social commerce is when brands use different social media platforms to create a customized experience for their brand followers and a more specific in-app shopping experience. More simply, it brings online shopping to social media platforms. Happy customers love to share what they’ve purchased or

Five Movies to Inspire Millennial Marketers


Five Movies to Inspire Millennial Marketers

The Millennial generation, born between the year 1980 and 2000, includes people who are considered to be open-minded, self-expressive, liberal and confident. Often called the Generation Y, millennials are passionate about their work and are forming the most substantial portion of the workforce. They are great multi-taskers and are easily inspired too. But, what keeps

Email Marketing Trends 2018


Email Marketing Trends 2018

Email marketing has been the age-old strategy of marketers to reach their target audience on a one-to-one basis. As a part of their digital marketing efforts, marketers use multiple strategies like SEO, social media, inbound marketing, content marketing among many others. While emails have been the go-to strategy for every marketer to reach customers in

All You Need to Know About YouTube Video Monetisation


All You Need to Know About YouTube Video Monetisation

YouTube, the most prominent video platform in the world, is not only a place where people upload videos on various topics and subject matters anymore but has gradually turned into a business or professional opportunity. YouTube is a platform where anyone and everyone who wants to pursue a profession in video making can use this

Importance of Marketing Automation for Marketers


Importance of Marketing Automation for Marketers

Technology is evolving at a rapid pace and so is its usage by people across the world. With everything happening at the click of a button, it has become relatively more comfortable for the consumers to satisfy their needs and requirements anytime, anywhere. When brands across the globe are offering such ease of access to

What is Account-Based Marketing and Why You Need it?


What is Account-Based Marketing and Why You Need it?

Amidst all the advancements that are happening in the marketing world, Account-Based Marketing is also something that marketers of today have started to practice. It may seem like a new concept at first, but once people understand what it is, they realise that this is something like what they have been practising for a long

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