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5 Strategies to Build a Successful Measurement Plan


5 Strategies to Build a Successful Measurement Plan

To stay resilient in these uncertain times, strengthening your marketing measurement plan is more important than ever. Having a clear understanding of what works and what doesn’t, enables leaders to make data-driven decisions that drive business growth and set them apart from the competition.  To help prepare for 2023, we compiled a list of the

Data Privacy- 4 ways businesses can protect consumer data


Data Privacy- 4 ways businesses can protect consumer data

Customer data is the goldmine for businesses. Companies collect large amounts of consumer data as it helps them make better decisions and efficient strategies to increase sales and ROI. According to surveys, around 49% of businesses believe that customer data helps them to make better decisions, and 16% say that this data helps them to enable

2023 Trends Digest


2023 Trends Digest

As the world continues to become more digitally connected, one of the most important aspects of success for businesses in the year 2023 will be staying up to speed with the ever-evolving landscape of trends digest.  Let’s revisit some of the trends you definitely need to own this year: E-commerce Trends With the growing usage

Why do URL slugs matter?


Why do URL slugs matter?

There are endless terms in the digital marketing domain, related to SEO, content marketing, influencer marketing, paid media, and more. Talking solely about the SEO industry, there are numerous terminologies, some of which we might not even be aware of. One such terminology that we are going to deep dive into is URL slug.  What

How live streaming changes the course of Influencer marketing?


How live streaming changes the course of Influencer marketing?

Influencer marketing is a force to be reckoned with today. Brands are rapidly adopting this means of marketing to reach out to their target audience and engage with them. While some companies are following the usual method for reaching out to the highly engaged online audience, others are trying to fine-tune their influencer marketing strategies

Game-Changing Content Marketing Trends for 2023


Game-Changing Content Marketing Trends for 2023

70% of marketers report that content marketing helps to educate their target audience. Therefore, understanding the trends, technologies, and approaches that will be most successful in the future is crucial for organisations constantly looking for new methods to connect, engage, and convert target audiences.  Let’s look at the most anticipated content marketing trends for 2023:

Get to know your customer: 5 rapidly evolving behaviour


Get to know your customer: 5 rapidly evolving behaviour

Customer behaviour has indeed evolved drastically. With new and emerging technologies, the digital domain is changing the way consumers interact with brands and purchase products. For example, the pandemic has shifted the shopping experience to an internet-only experience for many. Recent years have also seen a move among brands to promote more transparent and sustainable

Tech Trends to Watch Closely in 2023


Tech Trends to Watch Closely in 2023

In this age of digitalisation, the world is shifting toward virtual experiences, creating more possibilities for user involvement. In 2023, new trends will emerge that will transform consumer experiences, daily advance tasks, forecast hazards, and — most importantly — improve customer security. These future tech trends will help your business grow and stay ahead of

5 Elements you must include in your website design


5 Elements you must include in your website design

Websites serve as the first touchpoint between your business and customers. It has the ability to create a complete brand perception with just the first glance. Almost all website designing efforts are directed towards creating a great brand image. And, a great brand image is an outcome of a great user experience which can be

Digital Marketing – What to expect in 2023


Digital Marketing – What to expect in 2023

The impact of digital marketing has forever changed the way companies positioned themselves in the market and communicated with customers. Post the development of computing and business intelligence systems, digital marketing has transformed the way brands communicate with their audience. Artificial Intelligence, Metaverse, Social Media – it has now become central to almost every brand

Unlocking the Potential Social Commerce Trends in 2023


Unlocking the Potential Social Commerce Trends in 2023

The market size of social commerce is likely to increase by 31.6% in the upcoming years, allowing businesses to rule. As the craze for social media continues to grow, more businesses are utilising this unique marketing tactic to increase their reach and sales. Let’s get the scoop on top social commerce trends for 2023: Utilising

Revisiting Top Searches and Dominant Trends in 2022


Revisiting Top Searches and Dominant Trends in 2022

Each year, Google releases its annual ‘Year in the Search list’, revealing the top trending search terms and topics of the year. This list provides an interesting insight into what the world was talking about in the past 12 months. It gives us a glimpse into the public’s minds, allowing us to see what really

Transforming E-commerce with AI


Transforming E-commerce with AI

Almost every industry has started developing knowledge of artificial intelligence to incorporate it into its business operations and marketing practices. But, one industry which is extremely receptive to the inclusion of AI is E-commerce.  With the highly customer-centric environment and immense competition in the digital arena, leveraging technology such as AI will not only enhance

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