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How to Leverage Employee Advocacy Programs?


How to Leverage Employee Advocacy Programs?

Social Media platforms provide you access to people that matter the most for your business. Getting your employees involved in social media marketing is a strategy that is increasingly growing and equally rewarding. Ergo, it makes sense for a company to invest in an employee advocacy program that leverages employees’ personal networks to engage their

Optimizing Website for International Traffic


Optimizing Website for International Traffic

International SEO can be an excellent way to expand and grow your business because it could very well be in your competitors’ blind spot. By optimizing your website for International traffic, you can quickly grow market share by converging on markets on which the existing players in the SEO tool space aren’t focusing. In addition,

Have you Explored YouTube for Business Yet?


Have you Explored YouTube for Business Yet?

YouTube is one of the most popular and the biggest social networks in the world. YouTube is where your audience is. It has over two billion active users worldwide. In addition, the platform is so far-reaching that it can be accessed in 76 diverse languages. This, of course, means huge reach and immense possibilities for

Scale Marketing Efficiencies with Customer Journey Maps


Scale Marketing Efficiencies with Customer Journey Maps

Customer expectations are unquestionably undergoing a major transformation. So how can businesses meet these expectations and ensure every customer interaction is smooth?  One unique way to optimise and understand these customer experiences is a process called customer journey mapping. It is a process that translates into faster sales cycles and more satisfied, loyal customers who

Content Delivery Networks Explained


Content Delivery Networks Explained

A superior user experience is everything when it comes to administering a website. On the one hand, the user expectations are immense; the site should provide information, media, and engagement. On the other hand, the Internet is growing, making it harder and competitive to provide a tremendously user-friendly website. Given the upcoming advancements focussed on

Your Business Needs Social Commerce Now and Here’s Why!


Your Business Needs Social Commerce Now and Here’s Why!

Through the advancement and adoption of technology, we can now access a plethora of products and services at the click of a button, from anywhere around the world, at any time of the day. It’s now entirely achievable for businesses to sell products and services natively within social media sites. With the arrival of game-changing

Short-form Video Content Marketing


Short-form Video Content Marketing

Social media has stirred a great change in how people consume information. Today, content consumption across digital media has become an infinite scrolling habit. To break away and grab attention, content which acts as thumb-stoppers is the priority. But how do these marketers do it? Short-form video content is the new age attention-grabbing form of

Harness the Potential of Subscriptions for your E-commerce Business


Harness the Potential of Subscriptions for your E-commerce Business

Revenue flows linearly from marketing to sales in a traditional business model. However, with a subscription model, E-Commerce marketers gain the opportunity to lock the customers in for the long haul, ensuring a steady, recurring revenue stream. Subscription marketing brings exceptional perks, and offering it to your customers can enhance their UX, help diversify your

Buyer Personas: The Foundation Of Your Marketing Strategy


Buyer Personas: The Foundation Of Your Marketing Strategy

A well-designed buyer persona unveils valuable insight into how buyers make purchase decisions. In addition, it encourages a decision-maker in refining ad campaigns, content creation, efficient and aligned product development, along with marketing problem-solving. Thus, your personas are a foundational, strategic tool in making decisions, generously affecting your business growth and bottom line. Here’s how

Preparing for a Cookieless Future in Advertising


Preparing for a Cookieless Future in Advertising

The digital advertising realm is going through a transformation, where browsers have limited the lifespan left for third-party cookies. With such significant restrictions being rolled out, it is the perfect time for brands to rethink their digital advertising strategy. Re-engineered cookieless targeting gives you the opportunity to react in real-time to insights from audiences’ live

Is Digital Audio a Part of Your Content Mix Yet?


Is Digital Audio a Part of Your Content Mix Yet?

Since the advent of Radio’s adoption as a potent medium for customer attention, marketers have heavily relied on the merit of mainline audio content. From jingles to anthems, people generate different listening experiences to varied audio content formats during their commute, daily activities and leisure. There are no boundaries with audio — it can express

Micro Influencers: The Ace of Spades in Your Marketing Deck


Micro Influencers: The Ace of Spades in Your Marketing Deck

It’s now evident that influencer marketing is already a booming industry.  It encompasses curating highly engaging content, sharing it in a strategic way to reach more people and engaging with the audience to build a relationship. Influencers provide instant promotion of your product or service with excellent conversion rates. Micro influencers are hyper-specific influencers with

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