2017 saw a lot of conjecture on the value of technical SEO. From being called makeup to dead, it managed to procure a lot of other names too. But then came an
SEO checklist 2020
which firmly bade 2016 goodbye! SEO checklist 2017 has brought back SEO to life gracefully and conclusively with exceptional examples of technical SEO tactics resulting in major traffic boosts.
This post will focus on some primary steps to technical
SEO success in 2019
. Some of these have been around for a bit and haven’t really lost their relevance too; others are rather new and owe their advancement to the recent search engine changes.
So let’s get started! Also, know more about the Top 6 SEO Trends that will Dominate 2020.
Let’s begin with checking the number of your site’s pages that are indexed by search engines. You can do this easily by entering site: domain.com in your target search engine or by using an SEO crawler like WebSite Auditor.
Preferably, this number should be essentially proportional to the total number of pages on your site, not considering the ones you don’t want indexed. If there’s a larger gap than what you thought there would be, you’ll need to evaluate your disallowed pages. Which brings us to the next point.
2.Make sure important the resources are crawlable
To check how crawlable your site actually is, you may be tempted to simply look through robots.txt; but often, it’s just as imprecise as it is convenient. So you may want to use an SEO crawler to get a list of all blocked pages.
3.Optimize crawl budget
Crawl budget is simply the number of a site’s pages that search engines crawl during a given period of time. You can get an idea of what your crawl budget is in Google Search Console.
4.Audit internal links
A shallow, logical site structure is what is required from a great UX and crawlability; internal linking also helps spread ranking power (or PageRank) around pages more efficiently.
5.Review your sitemap
It is no new news how important sitemaps are. They tell search engines about your site structure and let them discover new content faster.
6.Test and improve page speed
Page speed isn’t just one of Google’s top priorities for 2017, it also lends itself to its ranking signal. You can test your pages’ load time with Google’s own PageSpeed Insights tool.
A few weeks ago, there was news that Google’s starting the “mobile-first indexing of the web.” The implication is that the mobile version of your pages will determine how they should rank in both mobile and desktop search results.
The checklist for On page SEO and Off page SEO
If you want to have a go at the Killer SEO Checklist, all you need to do is read on. We have mentioned below On-Page SEO as well as Off-Page SEO techniques that will help you rank well on the search engines.
Now let’s get going with the On Page SEO Checklist
One of the most weighted aspects of on-page optimization, title tags tell humans (and search engine spiders) what the page is about. They should be anything up to approximately 65 characters long. And please do try to make titles as unique as they can get for every page.
Meta Description Tag
Keeping your primary keywords a part of the description, Meta description tags should be no longer than 156 characters. Though Meta descriptions do not impact rankings, they are directly related to your click-through rate. It also does not appear anywhere on the page. Google often supplements content on the page with your Meta description, if it either does not find the description tag, or finds the keyword on the page and wants to display it to the user.
Heading (H1) Tag
These help in logically laying out your webpage. Heading tags should include the primary keyword at least once (it really does not need to be an exact match). And please do not forget that like all aspects of SEO, you are not supposed to overdo it!
There’s no minimum number of words requirement for each page, but common knowledge apart from common sense would recommend at least 100 words (to give the engines enough text to make an assessment of your content). Important keywords should be revealed in the first 50-100 words of the content if possible (but please design for users!). The keyword you’re targeting should be used 2-3 times on the page for short pages, don’t stuff the page with them.
Search engine spiders are not comparable to humans, and can’t see images. We use ALT tags to let search engines know what those images are, as well as the name of the image file. Again: DO NOT over-optimize! Use natural, user-friendly language; and don’t worry about exact match text.
Just like size, the text you use in your links matters! Search engines factor in how you link to all the other content you have as a clue to what that content is all about.
The keyword you’re trying to optimize should be used in the text pointing to that page.
Links with text like “website” or “click here” are too generic and take neither the search engines nor the user anywhere.
SEO friendly URLs
Though URLs are not a large ranking factor, SEO friendly URLs affect CTR. Sometimes users assess a URL when deciding whether to click through or not. Underscores are alpha characters and do not separate words, so make sure you use dashes in the URLs.
Content should be high on quality, relevant to the website and utterly fresh for better ranking chances.
To go higher, write more! The regular content length for a web page that ranks in the top 10 results for any keyword on Google have at least 2,000 words. The better the ranking on the search listings page, the more content each web page has.
This refers to the percentage of keywords or key phrase that you have used in a web page in comparison with the total number of words on the webpage. Ideal keyword density should be about 1%-3%.
With the presence of chrome add-on, a faultless automated grammar checker can help you enhance your content clarity and can present your perfect meaning of your content to the user.
Do check for duplicate content
Do a search to check if your content exists elsewhere on the Web or not! Check with Copyscape or a Plagiarism software.
Now, now let’s not put off the Off-Page Optimization!
Off-page optimization is the other critical piece of the ranking equation. Search engines in 2017 will continue to factor in how the rest of the Internet views your site.
With the on-page techniques we can get visibility in search engines. But only off-page 2017 SEO techniques will help improve your website position in SERP. Take a look at the list of top trends.
- Social media engagement
One of the main Off-page SEO techniques is social media engagement. If you want to popularize and make your business, website or blog a name to reckon with, engage with people on multiple social media platforms. Your social media presence will aid in nurturing your business and also help you get more back links.
If you have a blog (and there’s no way you shouldn’t be having one!), then you have a great tool for getting your own content out there to other sites. As your blog is promoted via shares and tweets, this will only enhance your SEO. Researchers now fully agree that social “signals” such as Facebook likes and shares, Twitter follower counts and tweets linking to your site and pages, and Google+ circles and reviews and links are all noticed by the search engine bots and algorithms, and help contribute positive SEO power to your site. And if you’re in a B2B market, LinkedIn promotion of your latest content can drive direct traffic and the occasional shared link from your networks.
- Have active business Facebook, Twitter, Google+, and LinkedIn accounts and link to them with share buttons from your site.
- Promote your latest news and views in your social media presence and ask/invite others to like and share.
- Social bookmarking sites
These sites are one of the best platforms to promote your website. As you decide to bookmark your webpage or blog post on popular social bookmarking websites, you decide to attract higher traffic to your webpage or blog.
- Forum submission
Take part and contribute in search forums which are related to your website and business and make a connection with that community. Respond to threads, go ahead and answer people’s questions and give your suggestions and advice.
- Blog directory submission
Directory submission is incessantly working to build quality back links. Select an effective directory and pick a proper category. It does not happen overnight and does take a considerable amount of time to deliver good results, but these outcomes stand out over a longer time period.
- Article submission
Make sure to submit your articles in a high PR article submission directory. You can also add links to your website. Ensure your content is exceptional and of an amazing quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the right category and give a good title to your content.
- Questions and answers
This is undoubtedly one of the best ways to get high traffic to your site. Do not think twice before joining high PR question and answer sites and search for questions related to your business, blog or website and give well-defined answers to these questions. Add a link to your website which will help in bringing you more visibility.
- Video submission
Head to popular video submission sites if you want to make your videos trendy and well liked. Don’t forget to give a proper title, description, tags and reference links. It is one of the more prevalent ways to get quality back links because all video submission websites have high PR.
- Image submission
Share your photos on well-known image submission websites. But before submitting your images please optimize them with the correct URL and title tag. Also check if they have a proper title, description and tags.
- Infographics submission
Add to your creative genius by making creative infographics. The last couple of years have made the infographics popular on the Internet. Submit your infographics on infographics submission websites and provide reference links to your webpage or blog. The image sizes will be different for different websites.
- Document sharing
Attractive documents relating to your business or blog can attract more traffic. The documents should have fresh and original content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
So if we had to summarize what SEO is and what SEO is not, we could easily say that:
- The words you use are imperative.
- The titles of your pages are vital.
- The links pointing back to your website are significant.
- The words used in those links are important. (They’re called anchor text)
- Your ability to get pages into search engine indices is important.
- Your reputation and credibility matters.
- Social media matters.
- Freshness matters.
And SEO in 2017 is definitely not:
- About buying keywords.
- Telling Google and telling them where we want to be ranked.
- Really a very fast process.
- Shady (though there are plenty of bad apples out there!).
- Exceedingly difficult once you know the basics! Google and Bing want to help you rank well if you create great content!
By following the aforementioned tips to practice both on-page and off-page SEO optimisation, your site(s) can experience an unprecedented jump in their search engine ranking which can prove to be a huge help when it comes to increasing their overall online visibility. Enlisting the best SEO services in India can help immensely when it comes to practicing these strategies, and #ARM Worldwide is one of the premier digital marketing agencies who’s SEO services you can enlist to considerably improve your search engine ranking.