New to the world of SEO? Looking for a magic wand to get your website ranked as No. 1? There are definitely some SEO tips and tricks even if there is no route to get your site to rank as the first page on search engines such as Google, Yahoo, or Bing. The net has vast amounts of information with SEO tips and tricks to promote websites. But a closer look reveals that most of the articles and blog posts talk about SEO in a suppositional or academic manner and not a practical fashion as to how to best employ SEO.
So struggle no more to get visitors to your website because we are here to reveal SEO tips that will boost your organic traffic. We would like to believe that SEO is no longer just a basic set of rules but rather needs you to make your entire website a well-oiled machine. With a few best practices, you can vastly improve your SEO efforts and take the first few steps toward a higher ranking.
There are many tips and tricks to enhance your websites’ SEO performance:
The main strategy of effective SEO is keyword research. Primary and Secondary keyword research is important for effective content. Having an idea of how to use them strategically will lead to engagement.
The main focus on your landing page should be the primary keyword, that is, what is your brand about and its connection. Primary keywords are important for your content. Secondary keywords support the primary keywords, and by including them in your content, you can rank higher by making your content unique and relevant. You need to make a mental note and realise that you create content for humans and not search engines. As much as it is imperative to include keywords on your pages, your content should most importantly be informative and meaningful.
Keep it short and simple. Listen to the digital gurus when they tell you that the page title should be under 70 characters and contain no more than three long-tail keywords. Also, make sure that your page title is something out of the ordinary and descriptive of the content that it caters to.
In case you’re rolling your eyes at this new word, let us inform you that a meta-description is that little bit of information below the link of a search result. It should be as short as 150 characters and include at least two of the keywords being used in the page’s title.
Nobody likes too many words followed by more words. So use header tags to break up your content into sections. This makes reading easier and pleasurable. Also, the good formatting of your content helps enhance the user experience of your website tremendously.
Use descriptive URL
Let’s do it right – put the most important keywords – that is, the page title at the beginning of the URL. Make sure that you always use hyphens to separate words – Google considers hyphens to be word separators. Structuring URLs for your content can improve your SEO rankings.
An effective URL should:
- Include keywords – To make your URL effective, include two or more keywords.
- Be easy to understand – Making it easy for the readers to comprehend your website.
- Be compact – Having shorter URLs will help to push you down the results page.
Use the right keywords
Images used on the page should have keywords included in the file name. Images play an important role in SEO. Use the right keyword in your image. As the URL structure is separated by hyphens, so should the words be in this case. Also, ensure that an alt-text, a word, or phrase is included to describe the image.
Once your content is ready, you can link to your website and blogs. This will help to boost your search rankings. Use this great opportunity to point people to more relevant material on your site and keep them moving through it.
Although search engine algorithms have stopped entertaining meta keywords, adding 3-5 keywords to your page is still important to optimise your content. Smaller search engines may still use them, and you may benefit from this SEO tip.
Page load speed
Page speed is a measurement of how quickly your page’s content loads. It is mistaken with “site speed,” which is the page speed. A site’s page speed is measured in “page load time”, which is the time it takes for a page to show its content fully.
Usage of images, videos, and audio can help augment the user experience and allow you to deliver information in a way that is most suited to your visitors. It also shows that you have put in the work to make your content interactive and appealing.
What SEO tips does 2022 have in store for us?
Mobile App Optimisation
The mobile market is expanding, and how? It’s become so big that even Google is still trying to get answers on how to provide mobile users with a better search experience. So site owners should aim to optimise if they want that coveted rank.
As easy as this seems, it’s really important to create content that adds value while still being relevant to the target audience. Apart from creating quality content, it is also about knowing your audience to the extent that the content is useful.
Optimise Visual Content
Ignore visual content at your own peril. In the current scenario, visual content has become more important than ever. It supplements the text in the best possible way (or even manages to replace it), and it certainly can affect SEO.
Keep Your Online Footprint Up-to-Date
Never forget that your online presence goes way beyond your site. It’s definitely a splendid idea to experiment with new platforms to let the world know of your presence, but make sure you keep them up-to-date even if you stop using them.
Optimise for Rich Answers
Although it is still important to aim for the top positions in Google search with your target keywords, it’s now time to optimise for other ‘Rich Answers’ too. These are the results that emerge from the top organic search results.
On the internet, users have become more knowledgeable. Mobile users check their email on the go, desktop users redeem social media coupons, and individuals who click on your PPC advertisements want a similar experience to what they experienced when they arrived on your site via organic search. Using social media networks to promote your content is one of the most effective strategies to drive traffic to your website.
Google SEO tips
Attaining a coveted rank in Google in 2022 is about the delivery of a satisfying end product to users. And a clear direction is what is required on what you need to do to your website to get more traffic from Google.
Pick a good keyword
The very first thing to do is to pick the search term or phrase you want the post to show. If I am writing about travel destinations or the best places in the world, I’ll want to find out what people are actually searching for.
The coolest way to do this is to use Google Keyword Planner. It is a free tool that will guide you along the path and show you an estimate for any search phrase.
In simple terms, this means the number of times the keyword appears in the article that you are writing. Generally, people use it up to 2-3 %. Focusing too much on the keywords can also lead to bad SEO. So use this tool in a proper manner.
Figure out the competition
You are now ready and armed with a term that you want to try to rank for. So now you need to know the competition and do a bit of research on them. Time to go undercover and do some recon!
Get, set, and go over to your “private browsing” mode on your web browser (“Incognito” in Chrome, “Private” in Safari and Firefox, “InPrivate” on Internet Explorer) and head to the beloved Google.com.
Once you’ve had a look, ask yourself if you can do better?
Write Unique Content
You know what your competition looks like now, so it’s time to create content that is going to be mind-blowingly unique and amazing. It’s not just about the words you use, but it’s also about how unique your information is. While you want your material to be useful, easy to comprehend, and user-friendly, you also need to think about how to arrange it for search engines.
Make sure your keyword is in your URL
Your keyword needs to be part of the page title, but that doesn’t mean it has to be exact (though it can be). Moreover, the title must also be exciting and attention-grabbing enough that people will actually want to click on it!
Another important place for your keyword is your header
A large title at the top followed by several sub-headers throughout the page, and there! You’re all sorted!
This organization not only helps people in skimming through your blog-post articles, but it’s also helpful in showing Google exactly what your blog post is about. Therefore, make sure you use your exact keyword phrase at least once in your sub-headers.
The name and alt-tag of your image also deserve some keyword attention
Someone rightly said a picture is worth a thousand words. So prove them right with images in your blog post, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:
- The image name
- The image alt tag
Just change the name of the image on your computer before uploading. So a vastly uninteresting file called “2831274.jpg” can be renamed with something like “a place divine 1.jpg.”
Without using the regular mumbo-jumbo or getting too technical, the alt tag is simply the text that the web browser will show if the photo can’t load for some reason.
Make sure your keyword is in your URL
The keyword you include in your webpage should also be included in your URL. We’re describing what comes after the “.com” in your web address (or .net, .org, or whatever you use). Which of the following URLs do you think Google will prefer when selecting whether or not to show a given page? www.TravelWell.com/9124824834-1
You’re bang on if you guessed the second one. While the former might not totally ruin your SEO efforts, the latter definitely helps show Google exactly what the post is about.
Add internal links
The process of linking to other useful pages on your website is known as internal linking. Internal links are vital for on-page SEO because they direct visitors to other pages, keeping them on your site longer, and signalling to Google that your site is worthwhile.
Page loading speed
Page speed refers to the time it takes for a single webpage to load. It is determined by a variety of factors, including server quality, file sizes, picture compression, and more. This is considered by both Google and Bing. Their preference lies with those websites, which have a very high page loading speed. You can check page speed and loading time with:
Core Web Vitals – Core Web Vitals are used to measure the user experience. Google announced three metrics: Loading, Interactivity, and Visual Stability. All three are aligned with one thing which is Page Speed.
To be or not to be – ask your readers
Just ask your readers what they want you to write. You could conduct open polls to know their opinions, or you could e-mail them to know about their questions or interests about specific topics.
Last but not at all least – update the content
This matters a lot because if you have not updated your outdated content and links, then search engines will send you far down in the ranking. So, update your content regularly.
We could go on and on with our suggestions and SEO tips and techniques. But it’s time you paid heed to the ones we’ve mentioned above and get going. We’ll keep you updated even as you update your stuff.