Analysis & Reporting

Uncovering gaps and improving returns

We, at #ARM Worldwide, track and report how well the paid media campaigns are performing for your business to deliver you leads and sales. Our team focuses on key KPIs and presents data on campaign performance to open the scope of enhancement. We compile, organize, and compare data to understand the performance of paid campaigns and optimally use effective techniques to improve them.

How We Help

Our bespoke team of paid media experts analyze the effectiveness of your PPC campaigns and provides a detailed report to bridge any gap that is restricting your business growth. We offer a plethora of services to measure your PPC campaign performance, including:

  • PPC campaign analysis
  • Reporting
  • Google Analytics
1. PPC campaign analysis

Our PPC experts set up and conduct in-depth analysis to gain a better understanding of the paid media campaigns for your business, and improve them to drive better results. We focus on the minute details of PPC campaigns during analysis, such as refining keyword selection and optimizing ad runs. Our team analyzes the quality score of ads to determine the ranking, and make recommendations to get good ad placements. We also gain insights on how often your audience searches relevant queries that trigger the ads to understand the impression share for the ads. Our team closely monitors the campaigns to understand the positioning of the brand among competitors. We optimize ad text to help brands engage with their audiences and provide a 360-degree analysis to get the best ROI.

2. Reporting

Our team breaks things down into granular levels during the reporting process to demonstrate the results of the campaigns. We measure the ad performance based on key business metrics and provide effective recommendations for the scope of improvement. Our team devises a clear and concise report which includes key takeaways such as clicks, cost per click, click-through rate, conversion rate, and cost per conversion to name a few. We include analytics and key metrics in the detailed reports to provide brands with an overview of the complete data during the campaign.

3. Google Analytics

We understand the brands’ campaign performance via Google analytics reports to make strategic improvements. Our team combines their PPC efforts along with additional measurement tools in Google Analytics to have smarter goal tracking, sharper pictures of the audience behind conversions, and better insights into the full value of overall campaigns. Our team studies various reports generated by Google Analytics, such as in-market segment reports, site search reports, referrals reports, geo-location reports, and top conversion paths to measure the success of the campaign and identify the scope of improvement.

Latest Insights

Paid Media Services by ARM Worldwide
paid media

Trends in Paid Media that Will Dominate 2024

In an era of intense competition in paid media advertising, the stakes have never been higher for brands seeking optimal results from their PPC campaigns. The sector is constantly evolving. With algorithm changes and a growing digital dependence shaping the dynamics of online advertising, brands ...

In an era of intense competition in paid media advertising, the stakes have never been higher for brands seeking optimal results from their PPC campaigns. The sector is constantly evolving. With algorithm changes and a growing digital dependence shaping the dynamics of online advertising, brands ...

Programmatic Advertising by ARM Worldwide
paid media

Deciphering Programmatic Advertising: Types and Tips

Visualise having a marketing strategy that lets you reach your ideal customers with pinpoint accuracy, delivering your message at just the right moment. Sounds like a marketing dream, right?  The answer for an effective marketing strategy - Programmatic marketing has stealthily taken centre st...

Visualise having a marketing strategy that lets you reach your ideal customers with pinpoint accuracy, delivering your message at just the right moment. Sounds like a marketing dream, right?  The answer for an effective marketing strategy - Programmatic marketing has stealthily taken centre st...

paid media

Unleash the Power of Google's Video View Campaigns

Videos have emerged as a potent force, boasting an unparalleled ability to captivate audiences, overtaking the impact of words and static images. A recent VPN alert study revealed that the global revenue from YouTube video marketing in 2022 amounted to a staggering $29.2 billion. This represents ...

Videos have emerged as a potent force, boasting an unparalleled ability to captivate audiences, overtaking the impact of words and static images. A recent VPN alert study revealed that the global revenue from YouTube video marketing in 2022 amounted to a staggering $29.2 billion. This represents ...

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