Media Planning & Buying

Assisting brands in allocating the most successful digital ad placement

At #ARM Worldwide, we assist you throughout the process of media planning and buying – right from selecting the optimal combination of media outlets to taking the insights gleaned from the media planner to finding and negotiating ad space across the intended media channels. We utilise premium tools to analyze data according to the browsing habits of users. We evaluate proposals from media vendors to get insights about the competition.

How We Help

Our team of media planners and buyers make use of industry research and media planning tools to devise robust media plans. We assist you in strategizing, negotiating, and placement of ads, offering a plethora of services, including:

  • Media Planning
  • Media Buying
1. Media Planning

We place a major focus on the first line of defence – Media planning. We conduct research to understand the key objectives of the business and assess the behaviour of the audience group. Our media planners also gather insights about the market at large, research industry trends, and assess competition to establish media objectives. Post analysis, we dig deeper into the media space to determine the most effective media channel for reaching the audience. Our team allocates the funds to multiple media channels effectively, maintaining the budget. 

2. Media Buying

We, at #ARM Worldwide, take the strategy off of the proverbial page and put it out into the world in the right ways. We utilise automation tools to purchase ad inventory for the paid media campaign, while also establishing relationships with media vendors. Our team runs numerous automated ads for brands such as Google ads, Facebook ads, Programmatic ads, Twitter ads, LinkedIn ads, etc. as well as man-managed ads. Our media buying experts negotiate the best rates for the particular ad space or placement with the publishers or media partners which would result in desired end goals. Throughout the campaign cycle, we keep a close eye on the ad performance and ensure all ads are being optimized as planned. 

 

Latest Insights

Paid Media Services by ARM Worldwide
paid media

Trends in Paid Media that Will Dominate 2024

In an era of intense competition in paid media advertising, the stakes have never been higher for brands seeking optimal results from their PPC campaigns. The sector is constantly evolving. With algorithm changes and a growing digital dependence shaping the dynamics of online advertising, brands ...

In an era of intense competition in paid media advertising, the stakes have never been higher for brands seeking optimal results from their PPC campaigns. The sector is constantly evolving. With algorithm changes and a growing digital dependence shaping the dynamics of online advertising, brands ...

Programmatic Advertising by ARM Worldwide
paid media

Deciphering Programmatic Advertising: Types and Tips

Visualise having a marketing strategy that lets you reach your ideal customers with pinpoint accuracy, delivering your message at just the right moment. Sounds like a marketing dream, right?  The answer for an effective marketing strategy - Programmatic marketing has stealthily taken centre st...

Visualise having a marketing strategy that lets you reach your ideal customers with pinpoint accuracy, delivering your message at just the right moment. Sounds like a marketing dream, right?  The answer for an effective marketing strategy - Programmatic marketing has stealthily taken centre st...

paid media

Unleash the Power of Google's Video View Campaigns

Videos have emerged as a potent force, boasting an unparalleled ability to captivate audiences, overtaking the impact of words and static images. A recent VPN alert study revealed that the global revenue from YouTube video marketing in 2022 amounted to a staggering $29.2 billion. This represents ...

Videos have emerged as a potent force, boasting an unparalleled ability to captivate audiences, overtaking the impact of words and static images. A recent VPN alert study revealed that the global revenue from YouTube video marketing in 2022 amounted to a staggering $29.2 billion. This represents ...

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