At #ARM Worldwide, we assist you throughout the process of media planning and buying – right from selecting the optimal combination of media outlets to taking the insights gleaned from the media planner to finding and negotiating ad space across the intended media channels. We utilise premium tools to analyze data according to the browsing habits of users. We evaluate proposals from media vendors to get insights about the competition.
How We Help
Our team of media planners and buyers make use of industry research and media planning tools to devise robust media plans. We assist you in strategizing, negotiating, and placement of ads, offering a plethora of services, including:
- Media Planning
- Media Buying
1. Media Planning
We place a major focus on the first line of defence – Media planning. We conduct research to understand the key objectives of the business and assess the behaviour of the audience group. Our media planners also gather insights about the market at large, research industry trends, and assess competition to establish media objectives. Post analysis, we dig deeper into the media space to determine the most effective media channel for reaching the audience. Our team allocates the funds to multiple media channels effectively, maintaining the budget.
2. Media Buying
We, at #ARM Worldwide, take the strategy off of the proverbial page and put it out into the world in the right ways. We utilise automation tools to purchase ad inventory for the paid media campaign, while also establishing relationships with media vendors. Our team runs numerous automated ads for brands such as Google ads, Facebook ads, Programmatic ads, Twitter ads, LinkedIn ads, etc. as well as man-managed ads. Our media buying experts negotiate the best rates for the particular ad space or placement with the publishers or media partners which would result in desired end goals. Throughout the campaign cycle, we keep a close eye on the ad performance and ensure all ads are being optimized as planned.
Latest Insights
paid media
The future of advertising
The advertising industry has been shifting towards a more data-centric approach for years now. It is entering a new era. With emerging internet technologies, there has been more precision in data gathering, sorting, and utilization. Online advertising is on the rise, attracting more and more adve...
The advertising industry has been shifting towards a more data-centric approach for years now. It is entering a new era. With emerging internet technologies, there has been more precision in data gathering, sorting, and utilization. Online advertising is on the rise, attracting more and more adve...
paid media
How to use data-driven advertising to improve your brand story
Businesses nowadays want to create compelling stories for their audience to result in greater business and revenue. From designing appealing creatives to writing riveting copies, brands are leaving no stone unturned to engage with their audience in a fun and captivating way. Brand story is a...
Businesses nowadays want to create compelling stories for their audience to result in greater business and revenue. From designing appealing creatives to writing riveting copies, brands are leaving no stone unturned to engage with their audience in a fun and captivating way. Brand story is a...
paid media
Look Out for the Top Paid Media Trends in 2023
One of the most crucial marketing strategies for reaching the right audience with the right message at the right time is paid media, as it offers instant results in comparison to other digital or traditional marketing channels. As we get ready to welcome 2023 and assist customers in growing in t...
One of the most crucial marketing strategies for reaching the right audience with the right message at the right time is paid media, as it offers instant results in comparison to other digital or traditional marketing channels. As we get ready to welcome 2023 and assist customers in growing in t...