Full Service PR Consulting

Public Relations for digital age

We are an award winning PR consulting company having a unique approach to managing brand image in this new age of digital. Public relation is an opportune mix of communication, timing, audience targeting, distribution channels (publications), amplification, seeding, and cross promotions.

We bridge the gaps of traditional PR approach & use our psychometric perception building frameworks to identify the brand problems & hence define tailor-made solutions for different objectives like brand awareness, audience engagement, a higher share of voice (SOV), thought leadership, product leadership, reputation management & other.

We believe in the power of communications & value content at the core of PR. These basic principles help us in driving business results for the brands & doing case study worthy work.

New age PR framework

Research  about the category & create a benchmark of content strategies that can work for the brand.

Identify  the topics of influence that speak to your brand’s target buyers.

 

Vet  the influencers who are a good contextual fit with your brand.Look for content quality, reach, engagement and an alignment of brand values.

Relate and engage with to your target influencers via email and other social channels. Ask them to partner with your brand and offer them compensation to create mutually beneficial relationships.

 

Measure  all earned media and identify which influencers and which topics lift your brand the most.

 

Repeat Once you’ve identified who and what works best for your brand you can build a stronger influencer marketing strategy each time around.

We bridge the gap in traditional PR approach, we use our psychometric perception building frameworks to identify the brand problems & hence define tailor-made solutions for different objectives like brand awareness, audience engagement, a higher share of voice (SOV), thought leadership, product leadership, reputation management & other.

Awards

Gold
PR Awards 2017 South East Asia

Gold
IPRCCA 2016

Gold
India Digital Awards 2017

Gold
DOD Awards – 2016

Insights

Google