Search Engine optimisation has always been the backbone of better ranking websites and ultimately better ROI for the business or the services offered.
A study shows that up to 70% and 80% of people surfing the internet ignore paid advertisements. Therefore, optimising the organic ranking efforts is the foremost requirement.
The number of people running in this rat race makes it more difficult. How so? 60% of the clicks go to the top three websites only. All the SEO practices go in vain if the user is not able to reach the site.
While an in-house SEO professional can do a decent job, but might not help the website reach the position that will start driving in business. Therefore, it is essential to have professional SEO services in place that can comply with the present day trends. As a website owner, this should not be a matter of surprise that Google, the most used search engine, changes its ranking algorithm about hundreds of times in a year.
However, here are a few SEO trends for 2019 that are definite to fetch you considerable traction to your website.
1. User Intent Optimisation:
Web searches have now become very specific as the reader demands fresh content that can be understood easily. On the other hand, SEO strategy that promotes stuffing of popular keywords is now declared a faulty practice and shall not be promoted. It is important to realise that the website visitor is the primary focus, and the link will be shared or upvoted by them only if the viewer finds content that is relevant. The 2019 evaluation matrix measures the acceptance and ultimately the ranking of the webpage by the number of website visitors finding relevance to their search queries.
2. Structured Data Markup Is Key:
Artificial Intelligence is backing the search queries in Google. To comply with the changing trends, structured data has become important as well. AI ultimately is a technology and will scan through the content systematically. Therefore, it requires fast processing of content and their relatability to each other. Contextual relationships between search behaviours and topics listed on the website shall be supported by structured markup. With the coming year, one must start testing and implementing this methodology. Using structured markup, the website owner will be able to give search engines signals to understand this supportive content structure.
3. Page speed:
Page speed is one of the significant factors that influence better SEO rankings. This is because a page that is complex will not take higher loading time. Increased tie to deliver information to the reader or the consumer will increase the chances of drop-offs. Therefore, when the search engine crawls for a webpage, the loading speed is also taken into account. Simpler pages with well-structured modules work well in such cases.
4. Increase Expertise, Authority, Trustworthiness:
It is important to back the information on the website with credible data and cite the references. It is essential for a business to have subject matter experts writing what they wish to offer – for relatability and clear communication. Search engines like Google and Bing are looking to alter their algorithms so as to power results that can be trusted. This is done to ensure that the information reaching to the user is from a trusted source and cannot be proved faulty. The future SEO trends will also focus on how contextual the data is. It is essential that however correct the data might be, it shall be in sync with what the user has demanded.
5. Microformats and Schema:
Microformats are HTML snippets that store information about a website. It works on the idea of relevant and worthy information. More the information search engine has about the website, more accurately it can rank it. Typically, the search engines These microformats often make the web content appealing to the consumer. Therefore, a more significant number of audience that comes across this is bound to click. Increased number of clicks will mean improved ROI and enhanced SEO signals to search engines. However, it does not holds relevance to all the websites.
6. Watch Machine Learning:
Google’s main focus is on the user. All efforts have been dedicated to improving the relevance of content searched for. Google’s algorithm, RankBrain was introduced to interpret the content and show users pages with not only the words they initially looked for but which contained information related to the query. You need to adopt ML to develop unique content for SEO, beginning with a set of data based on specific variables. Machine learning in addition to analysis and reporting and its implementation is imperative.
Guide Your SEO from 2018 to 2019 – and Beyond
SEO trends are constantly changing, so it’s important to stay updated – and stay relevant.
In 2019, some SEO trends will roll-over from 2018, but others are based on the future of technology and Google’s recent updates.
Keep ahead of the curve and update your 2018 SEO strategies so you’re ready to face 2019 with a bang!