As a marketing partner to a brand, our role is to ensure that their business grows and to be able to do that our first mantra is ‘be brilliant at basics’: Understand brand, industry, competition, physical aspect of the brand along with the virtual life, brand ambassadors and spokespersons, technology deployed, automation needs, consumer sentiment and the list goes on. Our endeavour is to be as informed as the brand manager with a different outlook, with complementary skills, ending up in a team designed to lead success for the brand.
Our creative thinking process has two prongs: one starts with data and ends up in an innovative thought based on a consumer insight and the other is a free flowing creative process. Our ever evolving ideation methods are fluid and helps us to come out with some award winning ideas.
Our talent training program ensures that our team stays always updated with the latest technologies. We conduct regular workshops for our teams to hone their skills to deliver the planned and we strive hard to go beyond with Google, Facebook, LinkedIn, Microsoft, Outbrain, various programmatic platforms, industry leaders from field of creative, research, PR, technology, etc.