Digital Media Archives - #ARM Worldwide

Google’s plan for India, Facebook Copyright issues & Japan’s online stalking law: This Week In Digital


Google’s plan for India, Facebook Copyright issues & Japan’s online stalking law: This Week In Digital

A new year. A new beginning. And some new year resolutions you are most likely to set and forget. If you, the ‘ mighty marketer’ look to raise the bar and deliver an extraordinary customer experience, resolve to work out and be more flexible. Yes, work out a plan to deliver and get more flexible

Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital


Advertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and Jasleen Kaur: This Week In Digital

We are at the verge of August’s last weekend and an end to the 2nd month of Q3. We got to see a social media post go viral and become a national news in India to Facebook’s run into the mobile digital assistant category up against the likes of Apple’s Siri and Microsoft’s Cortana. Our

The Digital “Freedom of Speech”


The Digital “Freedom of Speech”

Robert F. Kennedy once said in his famous Day of Affirmation Address that the first and most critical element of individual liberty is “the freedom of speech; the right to express and communicate ideas, to set oneself apart from the dumb beasts of field and forest.” Freedom of speech which we come across in every

Facebook enters Live Streaming, YouTube retires “301 views” and, Mode’s video tops the viral chart in fashion: This Week In Digital


We are at the end of 2nd week of August – companies are finally over with their revenue reports and we are entering the season of new products, most of them discrete. From Facebook entering the live streaming scene to the “301 views” urban legend retiring from YouTube, following are the highlights from this week

What Drives Recommendations on Social Media, Introduction of Topic Data by Facebook and a new Samsung Ad: This Week in Digital


What Drives Recommendations on Social Media, Introduction of Topic Data by Facebook and a new Samsung Ad: This Week in Digital

It has been a frantic week, every way you look at it. Most of us are still hung over the festivities, while the sports followers have seen a series of upsetting results, be in cricket with England being knocked out of the World Cup and Chelsea being embarrassed out of the Champions League while United

The #DearMe Campaign, Jet Airways’ initiative to Inform your Flight Status on Twitter and Adwords App Officially Available on Android: This Week in Digital


The #DearMe Campaign, Jet Airways’ initiative to Inform your Flight Status on Twitter and Adwords App Officially Available on Android: This Week in Digital

It’s a long weekend coming up, and a happy one, as the colors of festivities are set to paint every street, every house in the country. With summers just about setting in, this just may well be the perfect time for everyone to enjoy a bit of color and splash water all over the place

Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy


Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy

Client: NIIT ltd Time Period of the Campaign: October 6th to December 2nd, 2013 Cover Note: With the education sector flooding with numerous institutes, NIIT needed to stamp their authority as a leader in providing IT based courses post the high school and propagate their Cloud Campus. During this period, Viswanathan Anand, who has been

Featuring Our Work: #HappierDiwali for CitiBank India


Featuring Our Work: #HappierDiwali for CitiBank India

How Citibank took charge of the celebration of festivities in the digital world, laying foundations to the stage where it could showcase and differentiate itself with mouth watering offers on its Credit Cards, against the clutter of competition in 2013. Client Name: Citibank Premise: Diwali is one festival, which brings everyone together irrespective of our

[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes


[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes

LinkedIn profiles sound a complicated thing. You cannot be casual with them as your prospective employees or employers could deb looking at them and forming an image and conclusions based on what goes there. A recent report by jobvite concluded that 94% of the recruiters use LinkedIn when they are looking to recruit via the

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