With the markets expanding, competition has accentuated for industry players across every sector. From one-sided communication, it has now come to an interactive model between the owners and consumers across multiple platforms. Corporates are massively investing on two pillars – Customer attention and retention in their minds. Higher the visibility, greater are the chances to

With an ever increasing focus on content creation and hence marketing that content effectively, a large focus is on the distribution channels and effectively disseminating that content to the people who can not just consume it but also effectively pass it on forward for the layman to consume the content and hence influence his actions. PR

We at ARM Worldwide are super excited to announce our collaborative effort with Indian School of Communications and Reputation (SCoRe) towards providing training in the Digital PR sector, establishing it further as a critical mandate in Digital Marketing. We would be providing training for one of our expertise services, Digital PR and Communications under SCoRe’s

The way social media was a buzz word in 2008, influencer marketing is going through the same nowadays. Back then I still remember how I had to explain, “what”, “why” and “how” of social media to our prospective new clients. Thankfully “influencer marketing” doesn’t have that much problem and is quite adaptive amongst the marketing