The journey of Gionee Elife E7 from the research labs of China to the beautiful shores of India and everything that happened in-between Client Name: Gionee India Agency: #ARM Worldwide Pvt Ltd Premise: Having launched the Gionee Elife E6 in India and announced its arrival to the continent of India, Gionee Mobile was all set

Campaign Background: Gionee Mobile, a leading smartphone manufacturer in China, is known for its impetus on excellence in R&D, which results in high quality smartphones. Gionee was set to bring its latest flagship device, called the Gionee Elife E7 to India. The device was a successor to the Gionee Elife E6, which had given the