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#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital


#ActEqual for gender equality, Twitter’s new Video Ad format, and selling lipsticks on Social Media: This Week in Digital

This week, the usuals continued. Major companies in digital continued to ride the exec rollercoaster. We were not short of campaigns as well. Twitter also continued with its predictable flow and introduced a new video ad unit. In much detail, following is our pick for This Week in Digital. The biggest hit on SEO might come

Hulk vs Ant-Man in Coke Mini video, OK Go goes viral on Facebook and the defeat of Free Basics in India: This Week In Digital


Hulk vs Ant-Man in Coke Mini video, OK Go goes viral on Facebook and the defeat of Free Basics in India: This Week In Digital

It has been a happening week on Digital. There was an end brought to the epic battle between Free Basics by Facebook and Net Neutrality advocates in India. We saw Hulk chase Ant-Man in a micro-action-sequence for a can of Coke Mini. And zero gravity ruled social media (particularly Facebook) with OK Go’s new music

Sponsored Selfies, Twitter CEO Closure, Content for Kids on YouTube, and Check Ins to Save Kittens: This Week In Digital


Hello, October! This week has been a wonder ride for popular platforms while they reinvent themselves. With kicking in to the last quarter of the year, October will act as the preparatory period for brands working on festive campaigns in India and abroad. The highlights of this week are following as we roundup this week

Google’s Adometry, Nike’s “Last” Commercial and Twitter’s new Polls feature: This Week In Digital


We are bidding bye to the last weekend of September. It has been quite an amazing week at ARM Worldwide, with things kicking off with an interactive session by Twitter Business team at our office. Following that, we are also working on a collaboration to great things – expect announcements soon. For the roundup of

How Social Media has risen in Rural India, Auto Playable Twitter Videos, Introduction to Newswire and an update to Facebook Ad Manager: Digital Roundup of the Week


How Social Media has risen in Rural India, Auto Playable Twitter Videos, Introduction to Newswire and an update to Facebook Ad Manager: Digital Roundup of the Week

It’s that time of the week once again, where we are winding the clock down after yet another productive week at the office. While our Bombay colleagues continue to enjoy the rains, the Delhi office is still struggling with the scorching heat, the underline being that everyone is glad the weekend is here to unwind

How Microsoft Plans to Fight Piracy, the first ever 3D Instagram Ad and a look at Tweetdeck teams: This Week in Digital


How Microsoft Plans to Fight Piracy, the first ever 3D Instagram Ad and a look at Tweetdeck teams: This Week in Digital

For the past six or seven months, we have taken it upon ourselves to bring to you everything that was interesting and transpired during the week in the world of Digital. We picked up Friday as it is usually the slowest of the days and is a good time to look back given that the

What Drives Recommendations on Social Media, Introduction of Topic Data by Facebook and a new Samsung Ad: This Week in Digital


What Drives Recommendations on Social Media, Introduction of Topic Data by Facebook and a new Samsung Ad: This Week in Digital

It has been a frantic week, every way you look at it. Most of us are still hung over the festivities, while the sports followers have seen a series of upsetting results, be in cricket with England being knocked out of the World Cup and Chelsea being embarrassed out of the Champions League while United

Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy


Featuring Our Work: Social Media Campaign for NIIT India #Wish4Vishy

Client: NIIT ltd Time Period of the Campaign: October 6th to December 2nd, 2013 Cover Note: With the education sector flooding with numerous institutes, NIIT needed to stamp their authority as a leader in providing IT based courses post the high school and propagate their Cloud Campus. During this period, Viswanathan Anand, who has been

Featuring Our Work: Social Media Campaign for Gionee Elife E7 launch in India- #MadeForShooting


Featuring Our Work: Social Media Campaign for Gionee Elife E7 launch in India- #MadeForShooting

The journey of Gionee Elife E7 from the research labs of China to the beautiful shores of India and everything that happened in-between Client Name: Gionee India Agency: #ARM Worldwide Pvt Ltd Premise: Having launched the Gionee Elife E6 in India and announced its arrival to the continent of India, Gionee Mobile was all set

Featuring Our Work: #OMGSale for CitiBank India


Featuring Our Work: #OMGSale for CitiBank India

How Citibank and its 24 E-Com partners took to Social Media to engage with the audience, educate them about the various offers during the largest Cyber Sale in India, and encouraged them to cash in the on the unique opportunity presented to them with OMG Sale. Premise: #OMGSale 2013 was the next iteration in the

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