Top Trends That Will Boost PR in 2022
Whether an industry giant or a newbie, every brand has one target to success – to let the whole world know about their brand. Adding to this are the massive cultural shifts society has been experiencing over the last couple of years, from social justice movements to the pandemic, to…
Personal Branding: #1 PR StrategyThe idea of personal branding will become synonymous with PR in particular. With the right planning and prowess, building a personal brand will be one of the most useful weapons in your PR arsenal. To foster connections online, marketers will need to craft a personal brand that people can interact with. In addition, thought leadership is critical for the C-suite; a company will thrive when its leaders show up consistently online and offer valuable content to the industry. Studies have found that content shared by actual people within a company receives 8x more engagement than content shared by the brand itself. Thus, the value of personal branding through PR cannot be exaggerated. The personal brand depends on the reactions a person causes in the audience they connect with. It is a tool of the PR field as it comes from a strategic plan for obtaining a communication stream that allows positioning.
Quantifying Metrics for PR PerformancePR professionals must be open to formulating new strategies that closely align with a business environment that requires data-driven insights. The indirect impact will be measured via metrics like Awareness, Engagement, and Reputation.
- Awareness: The first step in growing a business is building its awareness. This can be measured through an expanded customer base, potential for word-of-mouth/referrals, or expansion into other markets/regions.
- Engagement: Understanding the audience's behaviour can help determine which PR output generates interest in your business. PR pros can evaluate through active vs. passive audience, warm leads, marketing qualified leads, etc.
- Reputation: You can determine if you've established a reputation that won't be easily shaken with any negative reviews by measuring influence on customer choices, ability to charge a premium, credibility, trust, and goodwill among audience and customers.