For a very broad set of audience, Google and the internet are synonyms. Given the popularity and high penetration of Google, extrapolating the Google Search trend gives a broad picture of everything that was popular on the internet in a calendar year. To give us an idea, every year, Google releases the data that encapsulates the news or topics which were red hot and attracted maximum hits in terms of search in an year.
The year 2014 will be remembered as the year which witnessed a kaleidoscope of emotions. On one side you had two of the biggest aviation disasters with the mysterious disappearance of MH 370 and shooting down of the MH 17 while the FIFA World Cup 2014 and the move to fight ALS through the #IceBucketChallenge provided much needed positivity and reasons to celebrate.
A dedicated microsite made by Google lists the top searched stories based on individual genres including Sports, Headlines, Science, Fame, Web Culture and Pop Culture. Top search hits were most of the viral stories such as the death of Robin Williams, Malaysian Airlines, World Cup coverage, Ebola, ALS Ice Bucket challenge etc. It is worth noting that despite the grim news such as the disappearance of MH 370 topped the headline, the search trends were skewed towards positive news as people searched for ‘MH370 Found’ exceeded way beyond the search for ‘MH370 lost’. James Rodriguez, the unexpected hero of Columbia post their exploits at the World Cup 2014 was a pin-up on the search charts too, especially post his move to the glamorous football club in Real Madrid.
The top charts section on the site lists out the most searched person, top searched tech device, movie star etc and is region specific. As a result, you can find out which person was the hot search in India and which mobile phone was searched most for. In case you are curious, Sunny Leone outsmarted Mr Narendra Modi as the most searched person on Google in India while the Moto G and iPhone 6 were the most searched smartphones of the year in India. Similarly, you can check out the most searched videos on Youtube as well as the matches from the world cup that made the search hits go crazy.
The search trends definitely help us weave an interesting story of the web and what moves the people and an insight to their emotions and reactions. You must definitely spend a while and have a look at what rocked Google’s Search World by visiting the microsite here.