Marketing In the Pandemic Through the Digital Universe - #ARM Worldwide



Ace The Digital Space

Living Through The Pandemic 

  • To adapt our marketing during COVID-19, the way we do business and marketing is changing including the digital space which is now evolving faster with new updates.
  • 41% marketers intend to make use of the momentum to maintain or increase their presence in the media.
  • Stay updated with the digital universe. 

Simply Social

  • Facebook pulls back on the Campaign Budget Optimization mandate, giving relief to the advertisers on their spends.
  • Twitter published a list of 20 tweet prompts to help brands come up with new content ideas and leverage on the growing conversations.
  • WhatsApp partnered with the WHO to create 21 ‘Together at Home’ stickers helping brands integrate the new stay-at-home lifestyle in their communication.

Generous Google

  • Google has waived off its Ad Manager fees for the next five months for publishers, making publishing the content more feasible.
  • Google’s Shopping tool opens up to free product listings helping retailers showcase their products to millions of people.
  • Google launches Beyond Corp Remote Access to enable users to securely access their company’s internal web apps remotely, without the use of a VPN.

Crack The Communication For COVID-19

  • Reckitt Benckiser launched the ‘Disinfect to Protect’ campaign to educate people on the need for keeping surfaces clean and disinfected.
  • ICICI Prudential Mutual Fund is urging people to do digital investments under the ‘Kuch Smart Karo SIP Start Karo’ campaign.
  • Snapdeal partnered with Hungama Play to offer a video streaming service with a diverse library of short videos, TV shows and movies in multiple languages.

Strike conversations; get closer

  • Your audience is more available than ever to interact with you. Get closer, add value, don’t get out of sight. 
  • Be sensitive, empathize, talk more but don’t sell. 
  • The launch of various updates and features have made marketing in the digital space easier. It’s time to leverage it. 
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