Beating the Pandemic with a New-Age Digital Marketing Strategy

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Beating All Odds Through Digital

Digital ‘mauka pe chauka’

  • For OTT platforms, direct to home releases could be a norm going forward as they have become landing pads for feature films.
  • Update your schema & add monitoring of search demand & social media mentions while planning for SEO.
  • Brands should aim for re-engagement campaigns on Google as they cost 75% lesser than other ad campaigns.

Listening on Linkedin:

  • Sales, purchase, operations, healthcare services & administrations had the greatest increase as learning activities.
  • There is a rise in learning beyond the corporate world, with an increase in government by +85% & higher education by +67%.
  • Courses on ‘time management: WFH’ are the most viewed Linkedin courses across the globe.

Ready, strategize, go

  • Strategize – Evaluate your cost-conversion funnel to the customer-conversion funnel.
  • Reach the at-home audience – Enable your digital channels to reach those customers WFH, like creating mobile apps, or voice interactions on Alexa.
  • Continue campaigning – Reach out to your customers WFH through digital campaigns, emails, AdWords and more.
  • Adapt where needed – Digitalize the interaction using chatbots and AI-based conversations.

Let’s Talk TikTok

Read on how TikTok has managed to capture the imagination of a nation under lockdown.

  • India has been the biggest driver of TikTok installs, generating 611 million lifetime downloads.
  • Brands can leverage this time to get significant attraction on TikTok.
  • Co-created content by influencers can boost the quality of content for brands during uncertain times.
  • Brands should follow platforms on the basis of content consumption behaviour.

TikTok Insider

Leading stats for the most downloaded non-gaming app. -By Honey Singh, Co-Founder #ARMWorldwide, CEO PR & Content Marketing

  • 38 Minute average time a user spends on TikTok on mobile
  • 350 Billion average monthly video views
  • Nearly 44% of the users are in the age group of 18-24 year
  • Around 11% of the users are in the age group of 35-44 year
  • Almost 10% of the users are in the age group of 25-34 year
  • 1 of every 3 users is likely to participate in a #Hashtag challenge

Link to Honey’s Article: Ticking on tiktok how the covid-19 lockdown has given birth to millennial stars

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