AI revolution in digital space

The age of AI 

• By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability.
• Usage of the chatbot to grow at a CAGR of 29.7% probing bots as the future of customer support. 
• In the past two years, there has been an 186% increase in AI adoption as there is a shift to source & document customer data through AI.

Leaping forward with AI 

• Microsoft with FedEx, to apply the power of Azure in building new commerce experiences that will transform logistics for customers.
• Airtel to leverage AI, speech-to-text and voice applied sciences to gather real-time analytics and transform the customer experience.
• To expedite SMEs growth, Facebook launched a ‘virtual shopping mall’ powered by AI, to embellish distinct customer experiences.

When AI meets social 

• Facebook leverages AI to judge search patterns, buying patterns & complete online presence.
• Instagram introduced 'DeepText AI' a smart algorithm that removes spam or anything against the community guidelines.
• ‘'PinSage', a deep learning algorithm is based on neural networking in which every image on Pinterest is attached based on a theme.

AI in the digital race

• AI is enabling marketers to get a closer look at audience preferences and target the ads and content in a better way. 
• AI tools help track and analyze the move of users in the digital landscape by tracking user engagement.
• AI technology can use complex algorithms to help craft personalized emails to subscribers. 

Your experience, enhanced Three ways how marketers can leverage AI to enhance customer experience. 

• AI-powered tools help in ensuring personalization for customers, which will make them keep coming back for more.
• With brilliant speed, AI-enabled tools can analyze content performance and drive traffic to ensure maximum conversion.
• AI tools can help optimise and conclude the channels of communication for brands to increase engagement with customers.