This Week #InDigital 22nd May - 29th May - #ARM Worldwide

This Week #InDigital 22nd May – 29th May


Transforming e-commerce


  • It is imperative for companies to double-down on digital transformation & focus on new customer experiences.
  • India’s internet user base exceeds 450 million & approximately 70 million have an online experience, which makes them comfortable with engaging in e-commerce.
  • E-commerce market size is predicted to surpass 200 billion USD by 2022.

E-Trends Alert

  • Consumers digitally engaging with brands will bring a different set of expectations & opportunities to build trust and relevance.
  • AI tools like recommendation engines & hyper-personalization to visual search will be used to generate leads on e-commerce sites. 
  • Consumers will turn to marketplaces for purchases as they offer an attractive assortment, competitive pricing & ease of purchasing through a trusted facilitator.

Experience-led transformation 

  • Leverage product visualization tools that allows customers to zoom in & spin products for a 360° view to boost customer experience.
  • Use chatbots to provide a personalized experience that can significantly influence purchase while providing instant up-selling options. 
  • Design mobile-friendly applications to enhance the customer experience as 70% of web traffic happens on smartphones.

Optimizing e-efforts  

  • Promote user generated content that showcases hands-on experience in the form of testimonials & reviews.
  • Retarget to reach out to potential customers to keep them aware of the products and services.
  • Recover from cart abandonment by introducing email marketing & encourage customers to complete their transactions.

Bridging the skill gap with upskilling or reskilling  

  • One of the key cornerstones of the upskilling process is to keep up with the pace of digital transformation and stay ahead of the curve.
  • Converting ‘panic into productive & proactive’, #ARM Worldwide took the opportunity to adapt to the normal by upskilling with over 400 certifications across modules.
  • Preparing for the future by providing innovation-driven solutions through learnings from IBM Design Thinking, Amazon AMS, Google AdWords & Analytics certifications. 
  • Redesigning our thinking & strategies at a user-centric level to match the changing consumer behaviour.

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