This Week #InDigital 29th May - 5th Jun - #ARM Worldwide

This Week #InDigital 29th May – 5th Jun

Leading the e-way

The Show Must Go On(line)

  • Social media consumption has increased by 33% & digital content consumption by 40%.
  • Brands should optimise their marketing approach & leverage soft-data in the lockdown period.
  • Optimise digital channels & abilities to reach existing & new customers while maintaining the recall.
  • Adapt to a new face for customer care by enhancing an ORM system.

Win the web(site)

  • Display top-selling products on the landing page to create an impression & give a starting point for customer’s shopping spree.
  • Optimize your e-commerce website with the accurate CMS to manage all the website content under one place.
  • Use a filtering system by keeping categories broad enough to fit all of the products, but specific enough to be helpful to customers.
  • Incorporate live chat option that allows users to engage directly with customer service executives in case of any question.

Add value with content

  • Capitalize on ‘how-to videos’ as it helps customers to understand why they need the product & how it will improve their lives.
  • Turn content into an online media hub by publishing industry trends which will help drive traffic to an e-commerce site.
  • Interact on e-commerce website by hosting contests, raffles, polls, surveys, ratings, etc., to attract & engage users.

Accelerate with SEO

  • Focus on search volume, product fit, commercial intent & competition, to boost e-commerce keyword research through SEO.
  • The golden rule for the site architecture & user engagement is to keep every website page three or fewer clicks from homepage.
  • Optimize category & product pages by using lengthy content descriptions to achieve high ranking on Google.

Sell through Social-

  • Leverage Instagram’s ‘shopping feature’ to tag products & add information which helps customers navigate easily.
  • Utilize Pinterest’s, ‘Complete the Look’ feature, a visual search that recommends products based on past customer engagement.
  • Use personal CTA features like drop down, shop now, sign up etc, on Facebook to actively drive customers to click & boost potential sales.
  • Use the shop feature on Facebook to customize the look of your virtual storefront with personalized fonts & colours.

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