Trends to track - 2020 - #ARM Worldwide

Trends to track – 2020

Trends to track, 2020

Global statistical overview

  • 122% is the average return on investment from email marketing.
  • 72% of marketers improve their engagement through content marketing.
  • 64% of Internet users are more likely to purchase a product online after watching a video.
  • 49% boost in business ROI with Dynamic video retargeting.

Mind blowing facts

  • The average time that a human being can pay attention is 8 seconds.
  • Infographics are 3 times more likely to be shared than other forms of content.
  • Mobile marketing dominates the digital landscape.
  • Seamlessness plays a vital role in customer engagement.

Get caught in the web-trends

  • Focus on neat minimal UI/UX for a seamless customer journey.
  • Utilize Google’s speed update algorithm to diminish page load time.
  • Incorporate the new trend of liquid animation on websites to improve the user interface.

Letting AR pave the way

  • Leverage AR-assisted shopping apps to enhance the customer experience & benefit the distributors & the manufacturers.
  • Use AR in navigation to provide detailed directions through 3D rendering of the place with meticulous instructions.
  • Improve product design with AR by showing an immersive realistic experience of the product being designed.

The Ranking Game

  • Use voice search technology in the SEO strategy by optimizing content & syncing it with search intent such as location based searches.
  • Utilize Google’s new SEO algorithm, BERT which helps to target on relevant, accurate content, especially with mobile users.
  • Optimize zero-click searches by implementing structured data on the website to boost online presence.

Ad(d) Value

  • Improve the returns on ads and attract more B2B customers by targeting niche websites.
  • Utilize Microsoft audience network or Google Display Network (GDN) based on the target profiling.
  • Run native ads with top-performing content & create complementary display campaigns using remarketing techniques.


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