This Week #InDigital 19th Jun - 26th Jun - #ARM Worldwide



Connecting with content

Striking the content chord

  • Leverage content marketing to gain brand recognition & position as an industry leader.
  • Capture the audience’s attention & reinforce a positive brand impression.
  • Build a strong brand voice that is easily recognisable to the customers and helps to differentiate from competitors.

The 3 Cs of Content Marketing

  • Content Creation: Write content that can provide answers & helps in increasing engagement.
  • Curate: Tailor content according to the interests of the target audience.
  • Circulate: Focus on content promotion & distribution through collaborations, cross-publishing, repurposing content etc.

Brandbuilders & storytellers

  • Relevance: Add credibility to the content by collaborating with an influencer who creates relevant content matching the brand’s tonality.
  • Reach: Increase brand awareness by choosing the correct influencer who has potential customers in their following.
  • Resonance: Boost engagement in the influencer marketing campaign through user-generated & customized content.

Connecting creativity with content

  • Blog posts are a cornerstone of B2B content creation due to their SEO benefits & help in the process of primary content distribution.
  • Gated content can help generate leads as it requires users to fill in their details to receive access.
  • Podcasts can help brand’s connect indirectly with their users who consume information passively.

Funneling Content

  • Top-of-the-funnel (TOFU)/Awareness Stage: Provide solutions to the target audience’s most pressing needs through relevant content.
  • Middle-of-the-funnel (MOFU)/Evaluation Stage: Help prospective buyers make the right decision by providing case studies, product demos & in-depth research reports.
  • Bottom-of-the-funnel (BOFU)/Decision Stage: Send out offer reminders through drip email campaigns, free trials, discounts & consultations.

On Top with SEO

  • Foster authority & trust by using high-quality links which pass value from one site to the other.
  • Optimize blog posts for featured snippets to give quick wins and drive traffic from the SERPs.
  • Create content that focuses on target audience with the right keywords & generate high-quality links back to the website.

Growing socially

  • Create share-worthy content as social media is the modern-day word of mouth.
  • Establish a relationship with the audience by creating authentic content, for example, personify communication tonality to humanize the brand.
  • Focus on adding value to the customer’s lifestyle which helps in building a brands reputation & establishing authority in the industry.
  • Initiate direct communication with your audience through chats and build a community through groups.

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Why Re-Skilling is the Most Important Ingredient to Create the Workforce of the Future

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