This Week #InDigital 19th Jun – 26th Jun
Connecting with content
Striking the content chord
- Leverage content marketing to gain brand recognition & position as an industry leader.
- Capture the audience’s attention & reinforce a positive brand impression.
- Build a strong brand voice that is easily recognisable to the customers and helps to differentiate from competitors.
The 3 Cs of Content Marketing
- Content Creation: Write content that can provide answers & helps in increasing engagement.
- Curate: Tailor content according to the interests of the target audience.
- Circulate: Focus on content promotion & distribution through collaborations, cross-publishing, repurposing content etc.
Brandbuilders & storytellers
- Relevance: Add credibility to the content by collaborating with an influencer who creates relevant content matching the brand’s tonality.
- Reach: Increase brand awareness by choosing the correct influencer who has potential customers in their following.
- Resonance: Boost engagement in the influencer marketing campaign through user-generated & customized content.
Connecting creativity with content
- Blog posts are a cornerstone of B2B content creation due to their SEO benefits & help in the process of primary content distribution.
- Gated content can help generate leads as it requires users to fill in their details to receive access.
- Podcasts can help brand’s connect indirectly with their users who consume information passively.
- Top-of-the-funnel (TOFU)/Awareness Stage: Provide solutions to the target audience’s most pressing needs through relevant content.
- Middle-of-the-funnel (MOFU)/Evaluation Stage: Help prospective buyers make the right decision by providing case studies, product demos & in-depth research reports.
- Bottom-of-the-funnel (BOFU)/Decision Stage: Send out offer reminders through drip email campaigns, free trials, discounts & consultations.
On Top with SEO
- Foster authority & trust by using high-quality links which pass value from one site to the other.
- Optimize blog posts for featured snippets to give quick wins and drive traffic from the SERPs.
- Create content that focuses on target audience with the right keywords & generate high-quality links back to the website.
- Create share-worthy content as social media is the modern-day word of mouth.
- Establish a relationship with the audience by creating authentic content, for example, personify communication tonality to humanize the brand.
- Focus on adding value to the customer’s lifestyle which helps in building a brands reputation & establishing authority in the industry.
- Initiate direct communication with your audience through chats and build a community through groups.
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