A Revamped Twitter Login Page, #RideOfThrones Campaign and Exploring Personal Marketing: This Week in Digital - #ARM Worldwide



It has been a Fast & Furious kind of a week, not the least because pretty much everyone in the office went to watch the film given the tragic passing away of Paul Walker. Celebrations too are in the air, with our very dear Vice President, Mr Honey Singh gets all set to sacrifice his bachelorhood and ready to enter the beautiful institution of marriage. No wonder, that the week flew away in the blink of an eye and we are here sitting on yet another Friday.

As it is a drill with the Fridays, we are here with yet another roundup of all the stories that made the headlines in the world of Digital, Marketing and everything connected. Like every week, the stories will be short and crisp with a link appended for you to read more into the story if you feel like. Without any delay, lets quickly move into it:

Twitter Completely Revamps its Login Page

Twitter Home- No Login

Twitter login page on the web, until recently, had a login field where you entered your username or password or simply request to register a new account. However, this is history as Twitter aims for a larger engagement even from those who do not login and as a result, the new homepage now shows you a list of genres or topics, clicking on which you will see set of tweets from the popular Twitter accounts. This allows you a quick sneak into the world of Twitter even before you are into the application dashboard. Twitter made the announcement regarding the new homepage on its blog here.

Apple Watch Pre-orders reach 2.3 million

Apple Watch

According a report by Ming-Chi Kuo, the Apple Watch pre-orders have already reached the 2.3 million mark, just 7 days after the pre-orders went live. It was stated that on the very first day of pre-orders going live, over a million watches were pre-ordered. Put this in contrast with the fact that only .8 million Android Wear Watches combined have been sold so far and you know who is the industry leader and that the era of Wearables has firmly and finally arrived.

Google Search Results now shows you App suggestions from Play Store

App Engagement in Search

Google is quickly moving towards large vertical integration when it comes to services and another example of the same was seen recently, where Google has started showing App suggestions based on the content you search in Google. This makes Google Search a great app discovery platform and could be a good bit of news for advertisers who are trying to drive app installs. The search results show up the application suggestion with install button which leads them to the Play Store to install the app. More here.

Tumblr Introduces a new Ad in the user’s dashboard: Nike becomes the first brand to explore it

Tumblr Ad

Tumblr has been one of the most popular blogging platforms at least as far as the audience of North America and Europe goes. The now owned by Yahoo property has introduced a new banner ad format, which lives subtly on top of the user dashboard, both on mobile and web for 24 hours. Nike was the first brand to experiment with the Ad format promoting its #betterforit campaign, to sell its line of women’s workout gear. More Here.

Uber and HBO Now come together in a unique #RideOfThrones campaign

Are you a Game of Thrones enthusiast and fancy yourself sitting on the famed throne? If you live in New York city, this is your chance. In a unique campaign, Uber is joining hands with HBO to deliver the throne in a transparent back truck on April 16th and 17th between 11 AM and 5 PM. You are allowed to sit on the throne and take a selfie and if not simply a ride around, in the truck in the Manhatten area. Looking up on twitter plenty of happy people have posted their selfies on the ride, some of which we have embedded below.

[Infographic] What is Augmented Reality?

ARM Worldwide recently executed an activation for Gionee India, where we used Augmented Reality to send across what was regarded as one of the finest invitations for the #UnveilTheSensation event. We used what is called Augmented Reality to pull this off. However, since then, we have received several questions regarding what is AR and how exactly does it work? So, if you have been thinking the same, here is how it works and why personal marketing would be a major player in the coming days:


With this, we come to the end of today’s roundup of everything important in the world of digital media and marketing. We look forward to your comments, views and suggestions on the post.

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